One of "Jess Dube"'s First Ten Facebook Friends

Barb MacDonald, Skate Canada, Director, Corporate Communications April 2010 to present.

Barb came on board a year before BMO took its money and ran. Barb's appointment did not unseat Debbi Wilkes, but perhaps freed up Wilkes for more face time on camera.

Barb says she's based in Ontario and is "Responsible for Internal/External Communications, Media Relations and media operations for Canada's national governing body for figure skating."

Barb has been a "senior communications consultant" since 1996, with a focus on right-wingish Christian ministries and affiliated fundraising.

Her professional bio from facebook:

An Accredited Business Communicator through the International Association of Business Communications. I specialize in providing both strategic and hands-on communications advice and services for a wide range of clients in the sport, business, not-for-profit and ministry sectors. Also serving as venue media manager for major sports events, running the complete spectrum of services to allow journalists and photographers to see the event, gather information, and file stories and photographs on the event.

(I'm a bit "Eh?" about how Canadian figure skaters of different or no religious affiliation feel about a Director of Corporate Communications who leads with a fundie agenda (not politicizing - ask Barb - she's forthright about it)*. I wonder if corporations sharing Barb's affinities are the ones most inclined to sponsor figure skating. Oh well, I'm sure Skate Canada did its usual thorough research before bringing her in.)

 Late one evening, some months back, "Jessica Dube" restricted her original facebook and all of its albums, and that same evening opened a new facebook account called "Jess Dube". Barb MacDonald was immediately on the friends' short list. Very on-the-spot for such a busy woman. 

Now, people interpret Christian doctrine (alternatively - values) differently. But nowhere in the New Testament is an orchestrated, aggressive campaign of misrepresentation and outright lies condoned, not even when the intent is to guard your privacy while stimulating revenue. We know how much Jesus enthused over the virtues of raising money. Am I right? Is there an "improve thy bottom line" teaching in the New Testament? In the Old Testament are there Nostradamus-type dictates on how to act out a lie for the camera as long as the goal is not just a) redirecting the curious from your personal life, but - primarily - b) scamming the public because you aim to take their money?

I guess there's bonus value points when a strategy lets you have it both ways. How to reap the (perceived) advantage$ of accessibility while retaining the protections of privacy and secrecy?

Lying.

So you create a lie and cook up a proactive marketing scheme openly  instructing people to believe it while prying open their wallets.**

Does the Bible advocate a pattern of media interaction where you raise the topic of people who resist your lies, mock these hypothetical folk, patronize them, then piously empathize with their romantic delusions?

Okay, well, testaments old and new aside, let's consider that, even today, Jesus is said to speak personally through certain right-thinking people. Perhaps He's reassured the SC crowd in person and they've kept it to themselves. I'm gonna guess Jesus is all about situational ethics these days. It’s okay for GOOD people to do wrong things. And it feels like it would be a giant mess to backtrack now so may as well keep digging and save face. 

What genius looks like.

Lastly, what about style? Does Jesus/the Bible prefer the lie that is smart, quiet, tasteful, tactful, seamless, easy-going, adroit, smooth, with softly blurred edges and a steady, consistent message? Is that better than the lie that embarrasses everybody, debases somebody's core emotional integrity in every photo, is sordid on many levels, degrading, mortifying, trashy, creepy, mutually humiliating for subject and audience, sloppy, unsettling, weird, contradictory and grotesque  - while simultaneouly achieving a tone that's self-satisfied, arrogant, obnoxious and douchey? The Bible is mum on style matters, so I guess Skate Canada has been groping in the dark.

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*not mentioning the Jews or the gays (Donald Trump taught me to put the "the" in front of different cultures, ethnicities, religions and sexual orientations). Cause SC doesn't have no gays. When Alma Moir gave an interview some years back on how Kurt Browning had helped dispel the gay "myth" in figure skating, she cited Brian Boitano as her example of a figure skater who had, sadly, perpetuated skating's gay image. Now Brian Boitano a) has never come out, as far as I'm aware, and b) is American, but that was Alma's go-to example. Out the guy without a qualm, claim he hurt figure skating's image with the public, and tout Kurt Browning, who years later burned his home down with a leaf  blower.

These people.

** a/k/a  hubris (a sin).

Barb MacDonald didn't vacate One Way Ministries until some months after her appointment as Skate Canada's Director of Corporate Communications, and she began servicing Skate Canada long before her appointment to the Directorship.
http://1wayministries.org/

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It's super creepy how SC corporate directors, whose core responsibilities are corporate marketing, sponsor relationship development -  and in Barb's case, some venue/media operational oversight -  are so freaking eager to be personally hands-on with their "stars." Isn't the above a task for a p.a. or PERSONAL (not corporate) PR rep? Debbie "Mac" can't escort VM?