Thursday, July 10, 2014

The Scott and Tessa mark

syn·er·gy

the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects

Synergy
As I was about to hit "publish" on this post, I remembered the P&G "Moms" commercial, the one where Alma Moir recalled what she told Scott and Tessa as they were coming up in ice dance: "You need to leave your Scott and Tessa mark."

This past week, I watched Life Itself, the new documentary about the late film critic, Roger Ebert, who died last year. Ebert's original partner, Gene Siskel, died in 1999. As a team, they'd become multi-media celebrities, often more well-known than the movies, directors and actors they reviewed. On top of their own program, they were regulars on talk shows and were interviewed by all the entertainment outlets and major publications. But, when Life Itself looked at Siskel & Ebert’s career, it kept striking me as amazing that as their fame and influence grew, they remained movie critics. They continued to honestly critically evaluate the movies instead of Tina Brown-ifying themselves. If Martin Scorcese made a crap film, they called it a crap film, despite their admiration for his other work, and even more despite Scorcese’s particular vulnerability to their opinion thanks to a time he'd felt boosted by them when he’d been at a low point in his life. They respected a lot of Rob Reiner’s work, too, which didn’t stop Roger Ebert from saying this about Reiner’s movie, North.
I hated this movie. Hated hated hated hated hated this movie. Hated it. Hated every simpering stupid vacant audience-insulting moment of it. Hated the sensibility that thought anyone would like it. Hated the implied insult to the audience by its belief that anyone would be entertained by it.
Imagine an era when somebody thought an audience could be insulted! Here’s the link:
He wasn’t just getting his hate on; he makes the case. Of course, it's also pretty funny.

Siskel & Ebert hobnobbed. Although both lived in Chicago, the job required they be in the thick of the show business scene. They were at the Oscars, the parties, in green rooms, at film festivals. They knew and regularly interacted with the people whose worked they critiqued. Despite this, if you were a movie-goer, you could rely upon Siskel & Ebert giving you their honest opinion about the merits and deficits of a film, without pandering. Jian Ghomeshi, they were not.

After watching Life Itself,  I found this from an interview they gave in 1998:
We have tried to move beyond the mainstream, and review foreign, documentary, independent and restored films, but audiences are more than ever driven by marketing campaigns. "Siskel & Ebert" is one of the few shows left on television in which opinions are even actually expressed; the vast majority of entertainment "coverage" consists of vampirism, in which media outlets attempt to borrow the fame of celebrities without expressing an opinion on the worth of their work. There is more coverage of a major movie BEFORE it has been seen than after. Example. I was recently asked to "write 600 words on Armageddon movies," and append my own list of the "top 10 Armageddon films," for a national magazine, as part of its coverage of the upcoming movie "Armageddon." This movie is unseen by me and probably by the magazine. I declined. Would they be interested in what I thought after I saw it? No, by then the hype will have moved on.
That was 15 years ago. Ebert called it Vampirism back then; today it's synergy. It’s about fame and self-promotion, for the journalists as much as for the subjects they cover. That’s it. Unlike with Siskel & Ebert, we, the public, don’t get anything out of it, certainly not enlightened discussion of the sport, definitely not any genuine insight into the skaters, not even into the skaters as athletes. The journalists are product, the athletes are product; we’re consumers, consumers are stooges, the end.
Although the Kaitlyn Lawes roll-out as Sham Girlfriend V.3 still appears to be in the early stages, upon review it mostly looks like a blatant attempt at a slicker level of execution, a semi-pro attempt at synergy. The curlers appear to want to enhance the profile of their sport, and when stars of "this" sport intersect with stars of "that" sport it's a good hook for instagram and twitter. That's the "Look how all grown up the sham has become!" part of it, but I think that’s only a piece of it. The other part is regular old sham. It's the curlers as burgeoning public personalities, or, as Tessa Virtue likes to put it, “personas.” It’s clear the curling team has launched a campaign to more widely disseminate and establish their public personas, and it stands to reason that, as individuals, they have varying levels of comfort with how real each wants to get with it. Should you want to get really really fake with it, Tessa and Scott are a natural, synergistic fit.
Jessica Dube and Scott came off as if they were personally branded by Debbie “I’m a genius!” Wilkes – that sham had a parochial, self-congratulatory vibe. Cassandra seemed like a straight up quid pro quo – Virtue and Moir were casting for a hometown girlfriend to appear in their reality show, Cassandra was an aspiring model/star wannabe who belonged to their London/Ilderton crowd, and ergo. Neither sham promoted skating, or did much else other than tell us Scott's penis had a female exercise partner, and it wasn't Tessa.

This sham seems to have agreed to promote curling, and the curling team (the newly sophisticated, synergistic part), and Kaitlyn must have her reasons to want a fake boyfriend, reasons which would be connected with how her own profile grows along with the widening profile of the curling team at large.


Were I Kaitlyn, I’d find a better candidate than a married father who has been aggressively hoaxing the Canadian public for seven plus years, but I’m sure I’m out of touch. This is the new normal. When I think about it, Virtue and Moir have lowered the bar, and clearly, their approach is making inroads. The likes of the Kardashians are so old school. The Kardashians actually are a family. Although a lot of people thought Anna Wintour trashed up Vogue when she put a woman famous for a sex tape on the cover, I think maybe one day we’ll be nostalgic that Kim Kardashian marketed a sex tape where at least it could be said she was actually having sex with that guy. As of now, the Kardashian level of authenticity is quite a few notches above Virtue and Moir’s, and I think pretty soon the Kardashian way of doing things will be obsolete. That's the Scott and Tessa mark.

93 comments:

  1. How does the sham promote curling? I don't understand that argument.

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  2. "it mostly looks like a blatant attempt at higher level (for the sham), semi-pro attempt at synergy"

    A very apt description of how it's looking.

    Unfortunately, nothing these guys touch reaches the level of "professional", try as they might. I'm waiting to see if the curling team realizes what they've gotten themselves into and decides to back out. Surely (so far) they aren't as jaded as Scott and Tessa to normally accepted standards of decency and integrity? At the moment, maybe VM have sold them the bill of lies that this is how you do things, and seeing VM's popularity (without knowing about the garbage underneath) they think it's all ok. (I want to believe the best of them--so far.)

    Surely TPTB of the Canadian Olympic Committee are not in on this? It looks like a home-cooked thing from Moirville.

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  3. "Cassandra seemed like a straight up quid pro quo – Virtue and Moir were casting for a hometown girlfriend to appear in their reality show, Cassandra was an aspiring model/star wannabe who belonged to their London/Ilderton crowd, and ergo."

    They're so crass in how blatant they are. No sooner was the reality show finished, Cassandra was history. Completely obvious she was used specifically for the role of GF on the VM show. For the show, Scott had a hometown girl pining for him (keeping him away from the other hometown girl, Tessa), plus it provided a story-line of where Scott sleeps and lives when he's "home." He's too old to go home to Mommy and Daddy's every weekend, of course he can't be living with Tessa, so a local girl covers all the bases. Why, Scott lives with his GF! Of course!

    VM didn't even make a stab at faking a real/normal breakup. Scott has a new love, and if anyone wanted to ask about the narratives presented on the show...Don't you know... that relationship is ended. Voila. It can all be swept under the rug. As if it never happened! Such a farce.

    Sometimes I think Scott (Moirville) was in a great hurry to acquire a new GF so that Cassandra and the show's script could be discarded ASAP, with no room for questioning whether the show's GF was still part of the picture. Not just for fans/media to know, but the whole town of Ilderton. As soon as possible after Sochi, there was Scott parading around town and a very well-attended local hockey game with the new beard. Cassandra? Cassandra who. End of story (and more importantly, end of reality show narratives). There's a new sham GF and the whole town was clued in right away.

    VM are off with the old, on with the new (Show's narratives? What are you talking about? That's so last season). It looks like they're trying to "evolve" the sham, with Tessa apparently putting herself out there now. If it's not really her twitter account, it's still doing her a great favor.

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    1. "It looks like they're trying to "evolve" the sham, with Tessa apparently putting herself out there now. If it's not really her twitter account, it's still doing her a great favor."

      Oh yeah, either way it's beneficial to them, and they can use it. I see they've added Scott now. Actually a nice picture of them. More than I expected... probably baiting. Surprised Semple's not on there yet, or her following him at the least. Guess it's implied with the profile picture. Maybe it's just being used right now to push the not pregnant idea, (if it's legit). We'll see how long all that lasts.

      I definitely agree about Cassandra. I can see how maybe pairing up the sports could help promote the other... I have been trying to figure out they Why of it all, and that's the only thing that makes sense to me. (especially if you consider the DJ piece). Two are stronger than one?
      I do think the final retirement decision is waiting to see how things play out the rest of this year with their personal lives, but it does seem like they're highly considering staying for a bit with the acquiring of KL, and the sport of Curling. And possibly synergy with other Olympic sports, in light of all the new friends they've roped in this time around.

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    2. It also occurs to me that another reason Scott wanted a new gf so quickly was *in case* Cassandra/the Hilborns should get any grandiose ideas of future benefits due to their association with Scott.

      Lawes was produced so quickly, so in your face to the hometown. Almost like a slapdown to Cassandra. I know it's speculation, but the way it was handled was so swift and crude. I wonder about the motives vis a vis Cassandra.

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    3. I'm also addressing the "Why would Lawes do this?" questions, because people have made assumptions that she and the curling team are too classy or something to get involved in a sham. First of, we don't know this. And even if we think she's "better than" that, and we don't, it's no safe bet Kaitlyn Lawes is familiar with all of Virtue and Moir's sham conduct going back to the facebook mockery and baiting and switching. Finally, these are young women, with Lawes the youngest of all, who, since the Olympics, have been making a concerted effort to publicize themselves, heighten their profile, get themselves out there. For the most part it seems to be as a team, but that's how it starts. The individuals each have their stories. When it's decided to go for the self-promotion, decisions are also made about how much of yourself you're going to put out there. Kaitlyn is the youngest on that team by about ten years, it looks like (from a quick review of google). As she's participating in Virtue and Moir's sham, that calls into question if her last public relationship was legit. After all, this one - implied as it is - is fake. She might not be comfortable putting herself out there under what may feel like increased exposure outside her actual performance as an athlete, but still want the exposure and its benefits. With this, even if the sham doesn't escalate, there's enough out there to say "Seen with Scott Moir".

      Again, though, affiliating herself with Scott Moir, a married man whose entire promotional strategy involves proactively making fools of the public whose interest she and her team are cultivating might not be her smartest move, however convenient it appears to be synergistically and logistically.

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    4. Also of note, since "breaking up" with Jessica Dube in early 2012, Scott has had two "relationships", one with Cassandra Hilborn, and the other this coy shit with Kaitlyn Lawes, where we're not told anything or shown anything definitive, but social media is at pains to tell us they seemed cozy at this event, or like very good friends someplace else, and where social media has shared photos of Kaitlyn Lawes posed in relational proximity to Scott. There's Hilborn and Lawes and whichever lady(s) were the beneficiary of the two-condom quota Scott brought along to Sochi. He's the man. Then there's Jessica, who, even after she restricted her facebook, was at pains to show Scott in her public profile picture. Since the break-up with Scott - nothin. It's a shame she hasn't found new love in all that time or we'd see it in her profile picture, because that's what she does. Cassandra, the same. It's just girls nights and days out for both of them. Scott must be hard to replace.

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    5. 8:08, if twitter is legit, putting Scott on it is the best way to for it to get the most attention in the quickest amount of time. Then the audience is a sitting duck.

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    6. OC 9:41. There is something definitive. A facebook picture from a fan at the Stampede. She and what looks like her SO posing with Scott and Kaitlyn Lawes. Labeled Scott Moir and his girlfriend. Hahaha. Poor Kaitlyn. Nameless and no mention of her status as Olympic medallist.

      This sham has been launched. I'm sure it's not at all coincidental that Tessa Virtue launched a public twitter account with a bikini profile photo within days of Scott officially indicating Kaitlyn Lawes as his girlfriend.

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    7. http://oi58.tinypic.com/sxg6ex.jpg

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    8. 8:53, speaking for myself, I wouldn't speculate that the swift appearance of Kaitlyn Lawes had anything to do with Cassandra. Cassandra herself put up a cozy new profile photo of herself with another guy, although in instagram she seemed to suggest he was #justlikefamily - i.e., not a love interest. The transition from Hilborn to Lawes is crass and crude because Moirville and the entire sham has been crass and crude. It's how they roll. They don't need to pay lip service to plausibilty - they can parade the fake. There is no accountability. They realized it before, but they really really know it now, so why should they even go through the motions the way they did between Jessica and Cassandra? Scott just hops from one long-term committed social media relationship to another. He's insta hot and heavy. None of this matters because it doesn't matter whether "we" buy into it or not. All that matters is the acknowledged narrative, and that's controlled by legit media and the skaters/curlers/whomever. It doesn't need to be convincing; they just think it needs to be there.

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    9. I think the transition from Cassandra to Kaitlyn Lawes had more to do with timing. Cassandra was needed for the reality show and to close out the Olympics, and then they were going to have a relatively high profile on-tour summer where they needed something different in a sham girlfriend.

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    10. "All that matters is the acknowledged narrative, and that's controlled by legit media and the skaters/curlers/whomever. It doesn't need to be convincing; they just think it needs to be there."

      I guess that's what will continue to baffle me, really, the "they just think it needs to be there" part. As we've discussed at length, the sham has gone, in years past, way beyond where it ever needed to if the aim were simply to provide cover for VM's real relationship. The entire photo albums and television shows of pda were more than was ever necessary to support the fake narratives they've wanted to sell in place of their real one. And maybe this iteration of the sham, which I agree seems to aspire to something more slick and professional than the last two, will take it down a few notches and only offer oblique "spotted together" type updates - just enough for fans to find if VM continue to feed "isn't it so tiring to be asked if you're dating?" questions to their interviewers.

      The thing still is, though: couldn't all of this be accomplished without sham at all? Just...they couldn't ease back on the whole talking-about-who-they're-fucking thing and call it a day? I mean, I appreciate OC's point that Commodified Fake is...the current mode, really, but I feel like lots of public figures, and especially lots of other public sports figures, are somehow able to market themselves without simultaneously providing an exact timeline of every romantic encounter they have. That VM seem to be sticking to it for a third round seems, in some ways, like hard-nosed reluctance to let go and thus somehow, implicitly, let "everyone else" win.

      I mean…couldn’t the curling team and the skaters and the bobsledders and every other young, hip athlete across the land hang out together and post the pictures and generally promote each other up the yin yang without ever delving into who’s invited to whose pants-off party in the off hours?

      Though I suppose that then we wouldn't be completely, constantly assured that Scott isn't gay, and we couldn't have that.

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    11. " That VM seem to be sticking to it for a third round seems, in some ways, like hard-nosed reluctance to let go and thus somehow, implicitly, let "everyone else" win."

      It feels like that at times, for sure. There's a one-upmanship vibe. I also think, since they're not going to share anything real, not in skating, not off ice, not even their actual personalities, that this is the easiest, lowest common denominator, and most attention getting way of keeping themselves in the social media mix, where, supposedly, all the buzz happens.

      (The conversation about whether "buzz" actually translates to helping financial goals, and brand goals, for example, is for another place, and I think there's evidence pro and con).

      Considered from one perspective, this approach takes the least effort, if you don't look at long term. If they're taking any bird's eye view at all, I'd love to know the rationale. It must be a beaut. Or, you know, just thuggish and stupid. One of the two.

      I suspect something else plays a part in all of this. Elitism. Scott and Tessa are special snowflakes in every particular. The facts of their actual status separates the insiders from the rabble. You don't want to debase that status and let everybody know. I suspect that's part of the game they play as well. "We're special" is practically their brand, and it's not just on the ice. Scott and Tessa work hard to tell us how know nothing we are, how wrong headed we're apt to be. Why? Who needs the validation? Them? Or those around them?

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  4. And we have our first Tweet from Mrs Moir: https://twitter.com/tessavirtue/status/487598125796704259/photo/1

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    1. I'm expecting this "new Tessa" to use this tool for sham purposes. To narrate her fun, fabulous, *separate* life from Scott.

      I would love to be wrong, but I doubt I am.

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    2. I doubt you are too - there's really no other reason for someone who is as fiercely protective of her true private life as Tessa is to start spilling all over Twitter. This is shamarama pure and simple.

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    3. Right in time for their golf tournament...I expect special guest appearances...and then she'll tweet from China, then she'll probably hit the Rogers Cup tennis tournament from Toronto...a concert here and there...and I expect Kaitlyn Weaver to say hi from time to time...
      And I have to laugh at the one of the agents from the SportGroup Box responding to saying about time she joined twitter...this coming from a sports agency who haven't even bothered telling their client to update their official website...real professionals...can we say idiots...or more like amateurs...
      And honestly folks - its hilarious to see that even among Tessa's non-Olympic friends - they hardly use twitter anymore...If this is a marketing tool to gage Tessa's popularity and marketability - well good luck..they missed the boat already...there is no Battle of the Blades, VM won't be exposed to the US market due to IMG and their affiliation with DW...CBC sports is probably cutting figure skating coverage this year - so it is unlikely that Tessa gets a figure skating commentating gig...

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    4. Hell even Ryan Semple doesn't tweet that often...why the change - yup call me cynical...

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    5. Tessa's a young, telegenic female and an Olympic champion; there's no reason she can't get a figure skating commenting gig, although as Tanith said when Tanith started commenting, there's not enough work to make it a career.

      During the reality show Tessa presented herself as single. Who knew all this time she was still Ryan Semple's sweetheart. The reality show was meant to be so really real.

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    6. We've also seen from Tanith's commenting stints that nobody gets called out on anything. Nobody brought up that Tanith was living with Charlie White while she critiqued Virtue Moir versus Davis White. They were "very good friends." In a blink, after Sochi and DWTs, Charlie "proposed" on a vacation that was publicized on social media and included "synergy" with DWTs pros. Reality really isn't relevant.

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    7. Tanith disclosed their romantic relationship as a desk analyst during the 2014 Olympics. I know it also came up at some point during actual commentary this season -- I remember because I wasn't expecting it -- but admit I can't recall which event.

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    8. What I recall is that the NBCSN guy put Tanith on the spot and said before we start, we have to disclose that you're in a relationship with Charlie, and she was like "um, yeah." I definitely saw no intent from her to bring it up. She then went into the typical "of course I am rooting for them, BUT they really deserve it because blah, blah, and blah."

      To be fair, at least Charlie and Tanith didn't completely hide their relationship the way Tessa and Scott do.

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    9. I really love how North American skating loves to throw shade at Russia, but when given the opportunity this past quad, everybody connected with North American figure skating sleazed it up like nobody's business. There isn't a thing any of this people can insinuate about the old so-called Eastern Bloc, or imply bias on the part of any commentator or news reporter for some other continent after the revoltingly corrupt spectacle put on by N.A. skating partisans prior to Sochi.

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    10. I really love how North America loves to throw shade at Russia, but when given the opportunity this quad, everybody connected with North American figure skating sleazed it up like nobody's business. There isn't a thing North America can insinuate about the old so-called Eastern Bloc, whether the athletes or their media, after the revoltingly corrupt display put on by N.A. skating partisans prior to Sochi.

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  5. These guys always act as if social media doesn't last forever. How horrible for their children to come across yet another public platform where mommy pretended they didn't exist. The single life, girlfriends and dating....oh, and any mention of daddy is the same. A frat-boy life.

    How can they do this to their children? Naturally they would be told mommy and daddy were pretending. But I'm sorry, actions and photos DO speak louder than words. What those children will have to deal with is seeing with their own eyes their parents having fun times as singles, seemingly without a care for family obligations, and cuddled up to a stream of girlfriends/boyfriends. It's grotesque.

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    1. What the blog and others have noted is the answer to this is to raise the children to believe this is okay. The children will be raised to validate all of this. It's not really fair. It HAS to be okay. That's their job, to be co-opted into all of this. There is no chance they'll have the ability to acquire an independent perspective on any of it. Not figure skating; not the sham. That's more unfair than the sham litter Scott and Tessa have left all over the web.

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  6. You know what's going to happen is Tessa is going to be blasted with tweets alerting her to the awful rumors that she's married to Scott, has a child, and is rumoredly pregnant again. The purpose of these tweets will be to solicit an outright denial from her. She has to know this, so I'm curious how it's going to play.

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    1. "You know what's going to happen is Tessa is going to be blasted with tweets alerting her to the awful rumors that she's married to Scott, has a child, and is rumoredly pregnant again. The purpose of these tweets will be to solicit an outright denial from her. She has to know this, so I'm curious how it's going to play."


      Perhaps why she was careful to ask that the good people of Twitter "#bekind" right out of the gate. The whole "don't be delicate" thing in her header must be something she aspires to (I sense a bit of a re-brand from terrified-of-a-strong-breeze Tessa of the "reality" show,) but hasn't quite reached yet (Twitter is scary! Scarier than spiders, even!)

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    2. She doesn't have to acknowledge or answer those tweets. She can ignore them. If she takes the bait, it'll be because she intended to.

      The #bekind hashtag made me chuckle. Kindness is sort of a two-way street, is it not? You lie to the fans faces for years and then ask them not to be mean to you? Maybe that last hashtag was in jest.

      FWIW, I expect Tessa's twitter to be funny, clever, and entertaining, because that's who she appears to be in real life. It's really too bad it will likely be used to spread her and Scott's farcical public story lines. It could be so much more than that if they tried and cared about much beyond that, PR-wise.

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    3. I like her inspirational quotes about being vast and brilliant. That's ironic coming from one half of a team of weasels.

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  7. cuteiceprincessloveJuly 11, 2014 at 9:43 AM

    Hi oycanada ;)
    I'm not sure if you saw my comment in your previous post so i want to show you it again.

    Thank you for posting my friend's analysis :) I tried to translate it from italian to english and i'm glad that despite of the grammar errors you understood what she wrote :)

    I made other comparisons that i think you could appreciate :)
    I compared VM's lifts/styles of the dances with the "corrispondent" in the dance world :)
    And about VM-DW's comparison i added the Tango Romantica and "How to do a lift".

    Here is my recap post :) http://cuteiceprincesslove.tumblr.com/post/91238391481/virtue-moir-comparisons


    Have a nice day :)

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    1. I adore those pictures of them and the dancers.

      The How to Do a Lift series is jaw-dropping. The sbs comparisons to Tessa and Anna Cappellini are striking. Meryl is terrible.

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    2. Thank you! I didn't see the comment in the previous post, you're right, thank you for bringing the link over here. Unless you tell me differently, I will understand the link as your permission to do a post based around the tumblr's entry, and will have it up soon.

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    3. cuteiceprincessloveJuly 11, 2014 at 4:38 PM

      Yes! Sure! My most important request is that like you did in your previous post, you will give the credit to my friend LadyB. I just posted her amazing work :)

      Thank you again :)

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    4. Thank you so much. For all the blog's discussion of the actual skating, the blog really has been dependant upon those who do the in depth scrutiny. I love cuteiceprincess tumblr, and I very much appreciate Lady B, and you, being okay with this blog reproducing what's on the tumblr.

      Of course, when the post is up, the credit will go to the owner of the tumblr and to Lady B.

      I hope the tumblr continues. Nothing fans are doing is acknowledged in "legit" media, but I think this is how these things go. It takes a long time, but does have an effect, and I really appreciate those who continue to point out what's happening on the ice. Thanks so much again.

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    5. cuteiceprincesslove, thank you for sharing your friend's work! I have been a fan of ice dance for a very long time and have felt like giving up on the sport because of the corrupt judging and the unwillingness of the FS media and many insiders to acknowledge it (because an American team would never, ever be given inflated scores and titles they didn't deserve). I know other fans who are as confused as I am, some of whom are not partial to VM but will still acknowledge that they are the best by a mile and quite possibly the best ever. Keep up the great work! And thank you for publishing it on here as well, OC. It is important that we keep putting this stuff out there.

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    6. I am extremely appreciative that a site like cuteiceprincess is willing to have its (important, IMO) work republished here. I'm very grateful.

      oc

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    7. cuteiceprincessloveJuly 12, 2014 at 12:14 AM

      Thank you!!
      Although my tumblr may seem a "VM shipper tumblr" like the others, I have two eyes and a brain, too. ;)
      Plus, OF COURSE, I love their skating and if it can help the others to understand HOW MUCH they are good, I will continue to post these comparisons; as well as helped me to understand even better. ;)

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    8. cuteiceprincessloveJuly 12, 2014 at 2:31 AM

      New entry http://cuteiceprincesslove.tumblr.com/post/91536671596/v-irtue-moir-davis-white-finnstep-keypoints

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  8. The most interesting, and perhaps ironic, thing to me, is that these last few implementations appear to be creating more "converts" to reality... Not just here, but on multiple social media/internet platforms, there are different people questioning the legitimacy of it all. I'm curious to see what they do with that if it continues. I'm guessing they probably won't care. Or if that's what the Twitter is for, to try to step it up.

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  9. OMG. I don't have a twittier account. Someone should tweet @Strombo or Jian Gomeshi to announce she's on twitter officially. They have a lot of followers. Let's get Tessa as many followersmas possible.

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  10. Or any get another other person with a lot of followers to tweet a welcome to tessa and to follow her.

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  11. Well, she has an appearance tonight, supposedly sans Scott. Although the last time she was announced as doing a solo appearance it was moved a few days later and included him glued to her side. If she does show without him, curious to see who accompanies her... mom, a brother, her bff's, a certain un-ex boyfriend... any guesses? Suppose she had to get all this set up and going before tonight happened. Her own personal Twitter, along with solo appearances does support the new "we're completely different people with nothing in common that don't interact outside of skating and now we'll go our own ways and do our own things... Scott (Tessa) Who?" narrative they're pushing. How convenient the IFS article chronicling that just went online.

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  12. Oh my Christ - Jessica is following her. This just keep getting better....

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    1. .....with KL following too.

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    2. Of course they are. Have to make it all legit.

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    3. Sometimes this stuff looks like they're trying to make it legit in other ways - IOW, for those who know Scott and Tessa are married, or for anyone on the web sitting and waiting for the time they reveal, all set with salacious versions of the truth, it's a back door way of establishing: "Everybody on the up and up with everybody, no funny business, everything's legit! It's a sham! Nobody's cheating!"

      Some of the late stage Jessica stuff came across that way as well, when, in the waning days of Jessica/Scott, Tessa surfaced signing autographs at the same time as Jessica, and when, for the first time since around 2007 Tessa posed for a photo with Jessica (Cynthia Phaneuf in between). The time both Alma Moir and Kate Virtue patrolled the GPF ice dance practice with Jessica also seemed to be making that statement. I've never seen a p.r. strategy that tries to cover so many bases at once, often in contradiction. This part of it feels as if it's creating a track record of: "Tessa knows all." "Scott wasn't cheating." "Tessa was in the know the whole time."

      There's also, possibly, the convenience aspect. The first two shams, Scott and Tessa appeared to believe that if Tessa never ever was photographed with the sham girlfriend, it enhanced the authenticity of the sham. It looked ridiculous, as if Tanith would never be around Ben's girlfriend or Meryl around Tanith. It made it look weird. The significant others of skaters are around their loved one's partner all the time. Tessa's disappearing act called attention to itself and encouraged fans to think some sort of triangle was simmering, which, as time went on, VM appeared to play into.

      Of course, this KL phase of the sham appears to be taking place away from Moirville, and Tessa appeared to like to use the sham as an excuse to stear clear of certain Moirville occasions like big community weddings. While on the road, it may be less convenient to absent herself whenever the sham girlfriend is out and about where Scott is out and about, so now everybody's friends, and Tessa can be there too.

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  13. I've read all your pieces outlining the pregnancy but I haven't seen anything about how yo know they are married. I know why people think they are a couple but can yo please tell me if you have anything to indicate marriage. Thanks

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  14. Wow. Someone told me that a guy from London said that Tessa had a 3some with Kane and Towes. Canadian hockey players. And all of the reports about Scott trying to pick up all of these women. They are some horny and filthy.

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    1. Search Tessa Virtue on twitter and read all about it. By the way. Scott is way too skinny in that photograph of the two of the preparing for the charity golf tourney. I wonder if he is snorting coke??? Lol

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    2. Can't you go troll somewhere else?

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    3. Everybody up above (but 4:01), that's enough.

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    4. the whole threesome thing is a rumour sparked by this terrible threesome fanfic about toews, crosby (NOT KANE) and tessa on AO3. people cant seem to separate fiction from reality

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    5. 5:30PM - there's a bunch of fans who don't WANT to separate fiction from reality. They want to script reality. What's actually true is an inconvenience. That's how we get assertions like "all of you know about the marriage from some journalist who is lying to you because Scott and Tessa are lying to the journalists!" They make that up because they want to feel free to speculate/script what's going on with Scott and Tessa, instead of recognizing they don't know what the hell is going on with Scott and Tessa (apart from the facts of their status) because their whole real lives are out of sight of the fans. They want that front row seat. Same with, how's this - Scott and Tessa had one night of passion, she got pregnant, they were ashamed and scared, and that way, they're not married and their relationship is still in flux, and that makes me feel better than to think they're lying without some crisis making them lie.

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  15. Judging by her twitter, it looks like KLawes is going to be at their golf tournament. Anyone surprised?

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    1. I'd love to brag and say I called it, but I can't find my comment to back that up, or even remember which post it was. But she did tweet about practising her golf a few weeks ago.

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    2. 4:50
      I remember that comment.
      Not just golfing, but according to Lawes' tweet, a *whole weekend.* Yep. Sham weekend full of bells and whistles coming up.

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    3. With "friends", no less.

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    4. http://dubemoir.blogspot.co.uk/2014/05/i-intended-current-post-to-be-dwts-re.html Comment on May 24 @5.19.

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    5. ISC and the Thames Valley Children's Centre

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    6. I didn't want to assume ISC, but of course.

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    7. Ah, yes. Today should be loads of fun...

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    8. I wonder if Patrick Chan and Weaver/Poje make an appearance today...in terms of weather there is a possibility of rain showers in Toronto and southwestern Ontario...wouldn't that be ironic...don't rain on my parade....

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    9. Well, we're already doing better than last year. There's even a photo of them touching each other! Gasp. Looks like W/P are doing their own thing today. Haven't seen Chiddy yet. Curious to see if KL is even actually there, or the tweet was just supposed to be put out to imply that of course she would be there. Won't be shocked if we get some pics later, but a little surprised that we haven't had any yet... (which I'm totally ok with).

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    10. Wasn't KL in one of the carts in the video posted?

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    11. Haha, so I almost commented in that last post that as soon as I posted it a picture would probably show up. And there it is.

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    12. Tessa and Scott overload? Get ready for the next photos to be Scott shoving his tongue down Lawes' throat. That's how these people roll.

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    13. Yeah, that's what I'm expecting as well, unfortunately. There's been a LOT of Scott on her Twitter... I mean she has like 8 pictures on there and 5 of them are of him. 6 out of the 11 tweets/retweets involve him as well. I don't know if she can't help herself, so she just does it (because that's what she would do if she had a real one), and then has to cover it up, or if it's only to set the bait, or both. I would venture some of both. And since she implied that she spent the last month apart from him, and is now posting pics of him next to his "gf", it's all ok. Waiting for the other shoe to drop...

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    14. hey, KLawes is already there, next to Scott on a Lindt pic. Her shorts are remarkable

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    15. I see Mike Slipchuck was there today.

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    16. So, Into the Mystic is playing (by request?) at the after party(?) for the golf tournament, eh? Wouldn't that be kinda awkward with the new gf there? Or are they supposedly off doing their own thing while T listens by herself?

      Also, are they in the market for a new (bigger) vehicle, or was that just supposed to be product placement/promo?

      Her tweets are amusing me.

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    17. I almost felt sorry for the fans when she tweeted that about Into the Mystic - they just about lost their minds over that routine and the story of its creation and she uses it to bait them?

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    18. That was just downright cruel. A few seem to have taken the bait but I think most are kind of stepping away from that one.

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    19. It's stuff like this that makes me want to yell, "Use your brains!" I suppose if they think the story is they were only together for the Olympics and SOI, and now they're happily with other s.o.'s then it would just be nostalgic for them? But even with that, they're all standing around when it comes on... wouldn't it be awkward with KLawes there, or is it supposed to be Tessa there by herself while SM/KL are off canoodling somewhere... Any way, I don't see that as an, "Awww, let me tweet this", moment, lol.

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    20. I'm confused. Is this supposed to be her personal Twitter, or a promotional account for her (and Scott)? I initially thought it was personal given her profile picture and description, but almost every single post thus far has been a picture of him, them, or something related to them.

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    21. I think it's both. Once they've finished their "business activities", Scott will disappear and it'll be all about drinking wine with friends, shopping and the like.

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    22. I suspect the Into the Mystic thing was to set it as totally skating-driven with no personal connection.

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    23. ^To clarify, I mean she hashtagged it to set the record straight that it's only skating program music.

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  16. Some people believe that Tessa joining twitter is a sign of Virtue and Moir's transition into the post-eligible universe, and that VM no longer have any serious idea of staying in, if they ever did. That may be, that Tessa is amping up her profile with an eye towards post-eligible career opportunities, but it's not how I view it myself.

    I think that what VM do to set up non-career opportunities happens behind the scenes, and I still suspect they want to and intend to stay in eligible skating.

    If they are seriously considering staying in, or have decided to, I think there is absolutely no way there wasn't a sit down that reviewed absolutely everything that went down this past quad. Everything on the table.

    To wit, their sport is corrupt, and that has to be part of any conversation about staying in. I know we all think it would be great if they stayed in and skated for themselves, not caring about results, that it would lend freedom to their programs, but I think they've already skated with tremendous freedom and range. I don't think the fact that the scores mattered inhibited creativity, I think it challenged creativity. I also think they are competitive animals and that that exercise (staying in, who cares about placement) isn't them at all and never will be.

    Given that the sport is corrupt, what is the point of staying in. Nothing's changed. I wonder though, if maybe they think if THEY change how they do things, it might be more difficult for the ISU and those who helped the ISU deliver the fake gold to DW pull the same thing off again. After all, just about everything VM did over the past quad actively enabled the DW narrative.

    It seems to me that until this point, VM have played games with marketing and media, but didn't connect that to any competitive strategy (unlike DW). For them, their competitive strategy was strictly about the skating. They worked with the feedback, the grapevine, the advice, etc. They did everything possible on the ice, succeeding yet again in demonstrating that they're the best in the world, and got ripped off. More than that. Hoisted by their own petard. Outgamed. That last part happened off ice, but it helped drive the competitive results.

    Given the fact that they got it done on the ice and were denied, they could decide there's no point in going forward, or they could wonder if there's not a way to play the off ice political game differently, in hopes of regaining some control. Maybe the ISU won't change, but maybe there's something they can do, or begin to do, off ice, something they can change, off ice, that would make it difficult for the ISU and all of those who cooperated towards DW's fake Olympic gold to pull it off.

    I think most of us can look at the past quad and see that VM did absolutely nothing to thwart the narrative of DW to the top, and their reality show actively enabled it. There's also what I guess I'll call the subtextual game, which DW also won. In that game, DW are accessible, friendly, interactive, relatable. Scott and Tessa are inaccessible, moody, elitist, and you can't trust them.

    cont'd


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    1. In that game, Tessa positioned herself as a woman who practically sprint from the rink back into the world she really valued, the world of fashion, friends, school, me-time and time with mommy. In terms of marketing, she disparaged her huge talent in dance, skating and athleticism.

      Meantime, before and after Sochi, Meryl Davis gets asked stuff like "Isn't it true you have no limits?" and modestly affirms it's true.

      If VM pretend not to care, why should we care? Of course, "caring" shouldn't have anything to do with an athletic outcome, but this is ice dance. It's been taken over by narrative. It's pure theatre now. It's driven by the applause-meter, and the applause-meter is rigged.

      Last quad, DW ran away with the narrative. Everything they did on social media was about how much they deserved gold medal. Every platform, period, social media, legit media, all the websites, promoted that message. VM weren't directly on social media. When their images popped up on social media, it was Scott's fake personal life. The reality show not only enabled DW's narrative, it was a nasty production that treated fans, once again, like dupes and suckers. Fans who tuned in on the promise of the promos that the show would feature these delightfully charming Olympic skaters who were so pretty and shared so much chemistry, and fans who believed Virtue Moir that it would show the defending Olympic champions preparing for Sochi.

      The reality show was sour, featuring an unpleasant relationship between Virtue and Moir, who couldn't wait to tell us how badly they were skating and how strained their relationship. It was all about telling fans how wrong they were. What else was the point? "Tessa and Scott" was a meanspirited endeavor, a vanity production with an agenda of one-upmanship. Look at the pinched-faced way it was promoted, and look at the gall from Tessa and Scott after it was done. Oh, we didn't even bother seeing it, it was just a bunch of fan garbage anyway. And pretending the storyline of the show as driven by the W network's editors. It's that untrustworthy, elitist thing from them again. Two skaters who smile in your face one month to get you to buy something, and once you go for it, they're too good for it, and too good for the people they persuaded to watch it. They don't have the time or care to bother, although apparently it was meant to be worth OUR time.

      This was bad p.r.

      The above is what I think was going on subtextually, and it happened over and over.

      Along with this has been fans noting that Moirville are a bunch of assholes, as per last season's stunt with the ISC photos.

      cont'd

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    2. I could chronicle this in better detail, and more specifics, but the essentials are, DW had the appearance of being out there, accessible, while grabbing every inch of turf they could. VM were inaccessible, their p.r., including their reality show, was meanspirited, and to finish it off, the sham was sleazy and icky soap opera.

      There isn't a single thing that Scott and Tessa can look back upon in terms of skating and find room for improvement, IMO. There's nothing in the skating, the choreo, the programs, that should have been done differently, presented differently, skated differently. Furthermore, they were the best running away. DW weren't even second.

      If you want to stay in, do you look at that and say "No point. We got it done on the ice and it was no use. We're can't fight this system." OR, if you're competitors, and these two are competitors, do you wonder if you can start playing the system as DW played it, reclaim some turf, and maybe make it more difficult to get yourself robbed?

      People were noting that everything we got from Scott and Tessa was through the back door. They shared nothing of themselves unless we paid (watching the W network's commercials, paying for the book). Moirville just rubbed that in with the stunt about the golf photos last season.

      If Scott and Tessa, and Moirville, have taken inventory, they might have concluded that if they want to stay in, a change is in order. In contrast to last year, here's Tessa on twitter. We get photos straight from her. We don't have to pay for them. She's sharing. It's the appearance of accessibility. I think that video showed her at a youth athletic event, which helps re-connect Tessa to the athletic world instead of the previous approach, which was Tessa didn't really identify as an athlete or a skater.

      The past two sham relationships had a sleazy, smarmy, unsettling vibe, like Good Scott played footsie with and flirted with Tessa, and Bad Scott ran off and sleazed it up with Jessica and Cassandra and rubbed our faces in it on the web. That's how it sort of played, and the reality show actually encouraged the triangle idea. It's not a comfortable storyline, however titillating some fans may find it. It gets attention, but IMO, totally the wrong type of attention.

      Here, Tessa is making herself visible where Kaitlyn is concerned, which helps take the triangle sleaze tone away. Kaitlyn follows Tessa on twitter, and Jessica Dube is retroactively helping to de-sleaze the whole Dube/Scott crap by following Tessa on twitter too.

      I just wonder if this new, fresh-scrubbed, sharing and accessible, athletics-oriented twitter thing going on is a consequence of some Come To Jesus held late spring summer, some sort of confab that went, if we stay in or want to stay in, something needs to change, but what. I think the answers would be - the ISU needs to change (but won't). Our skating needs to change? No, it doesn't. What's the last leg of the stool? The p.r., the narrative. THAT's something that can change.

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    3. OC, I feel like you are completely, perfectly bang on. You've put exact words around the kind of half-formed impression I've been getting of this nascent version of the sham, and the VM "persona" stuff that ties into it. It's all felt so step-by-step and calculated, with some notable differences in tone that definitely read as if there's a new message and they have a precise plan for staying on it. "Fresh-scrubbed, sharing and accessible, athletic-oriented" indeed.

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    4. I don't understand why they couldn't have had these realizations about their PR two years ago, or at least after 2013 Worlds. The reality show should never have happened. This season's GPF and Olympics shouldn't have been the wake up calls. Losing with fantastic performances of Carmen at last season's GPF and Worlds already told the tale. Are they that naive? Did they really believe that Tessa's twizzle at the 2013 SD cost the the gold? Then why didn't they at least win the FD? And what of GPF, where they had no visible mistakes and the Russian audience supported them? Didn't they see the ridiculous inflation of DW's scores for the past four years? They aren't stupid when it comes to skating. They knew they weren't losing on the ice.

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    5. There's no way that the skating, choreo, programs couldn't be improved. Perfection is an unattainable goal, you can always be better. Still, I get what you're saying and I agree. These actions are not the ones of a pair planning on retirement and a lowered profile. I've been thinking for a while now that VM are planning on coming back, possibly with Dubreuil/Lauzon as their coaches. We will see.

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    6. I also get what OC is saying, but I absolutely believe that if VM come back, they can top what they've already done on the ice with their skating, choreography, and programs. As mind-blowing of a thought as it is, I don't think we've seen peak VM yet.

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    7. "What's the last leg of the stool? The p.r., the narrative. THAT's something that can change."

      Like 4:26 said, OC, your observations are bang on as to how all of their PR comes across and how insidious the subtexts have been.

      While Tessa being on twitter as the accessible athlete is something completely new for VM, I'm not sure they get it, as far as what was so wrong before this. VM often give the impression they've been advised regarding some PR strategy but instead of implementing with the guidance of professionals, they take what to them sounds like a great idea and proceed on their own, with the help of their dear family members, and things end up half-assed and embarrassing in their execution.

      You really think they understand how disgusting the previous shams were, or why they were disgusting in the first place? Or why they were assholes in the way they put out photos of last year's Golf Tournament? I think they "sort of" get something was off, but not really. They're still up to their old tricks, involved in fake relationships they want to sell as real and already putting out what is clearly bullshit about their lives (or I'm really supposed to believe Tessa spent a month drinking wine and eating pastries, accompanied by a fake boyfriend, away from Scott for a whole month. Give me freaking break).

      They're not actually doing things with more class or professionalism. So Tessa's on twitter. It's still a major hoax, they're still proactively scheming sham crap to dump on the public. The underlying subtexts here continue to be that fans are gullible morons, VM are too elite and special to be real with the public and that the public deserves the sham garbage VM put out.

      I'm half expecting that to show they're more "accessible" and "professional", this year they will share many and nice photos from their tournament. But they will all be about the fake relationships, still nothing real. They want things both ways and things don't work that way.

      It will be interesting to watch them experiment with a change in their PR. I just don't think they get it. If Tessa and Scott want "new" PR but they also want to keep all their old stories and the same methods of stuffing those stories down the fans' throats, I don't see things working out so well. All it does is makes their hoax all that more "accessible" and repugnant for being continually narrated from their own mouths (via twitter and whatever other social media they'll publicly join). It's precisely all their pretense of sincerity while lying their faces off that creates such a poisonous effect.

      They don't seem capable of focusing on themselves as skaters, selling their SKATING to the public via professional PR. *That* is what would have inroads in ISU politics. Since they insist on inserting sham at every opportunity and still revolving their PR around their gross lies, I doubt the effect on any ISU politics would be as positive as they would wish.

      I think if VM were above reproach in all things they would be in a much better position to fight back against the corrupt politics of the ISU. At the moment, VM are still camping out on a hoax instead of on integrity. It's dressed up differently, but it's the same-old same-old. And I think the end results will most likely be the same-old same-old.

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    8. I agree, 7:36, but what I'm really saying is, that upon reviewing "what went wrong" in the past quad, the skating, the programs, the coaching - was not the problem.

      There was a given - the ISU is corrupt. David Dore, with strong ties to VM's federation and to current officials who are meant to advocate for VM's interests, instead worked out an arrangement with SC officials where they'd abdicate their obligations to VM and enable DW's win. (What? What else happened. Somebody skating knowledgeable, looking at DW's ridiculous output this past quad, explain how SC legitimately sat on their hands or legitimately pretended DW had a real claim to gold. Explain how David Dore was checked out and had nothing to do with it - it all happened vis a vis deal made among officials and judges of a lower rank than he, and he never noticed.)

      Those two things are things VM can't do anything about. There is, however, the p.r. DW had one type of p.r. VM had the exact opposite p.r., on the theory, I guess, that in the end, the skating would be the ultimate trump card. Ha ha ha on that.

      When it comes to how VM fared vis a vis DW in the past quad, particularly the past two years, I could see how they'd talk themselves round. Oh, the storyline is important to the promotion of the sport. In furtherance of that storyline, DW need to be positioned the way a movie villain is positioned, always winning, until, at the eleventh hour (the Olympics) the good guys (VM) prevail.

      Generally speaking, there's been an unearned elitism and incredible entitlement in VM's p.r. that appears to have spilled over from a justified elitism about their skating. The elitism about their skating was, we're the best, and at the end of the day, at the most important competitions, that will be validated. We'll play along every step of the way before Worlds (or before the Olympics), but we're sure that at Worlds or Olympics, our skating will carry the day. The rest is just storyboard.

      Wrong. They realized that at the GPF. The GPF wasn't the Olympics or Worlds, but VM skated slam dunk, yet weren't allowed to win. The best they could walk away with after that was to tell themselves the ISU was so committed to its storyline, it refused to implement the reversal (i.e., the triumph of VM) until the Olympics, but clearly VM weren't convinced of that. They outskated DW SO decisively, warning flares had to have begun flashing.

      Because VM outskate everyone, and do it on the ice, they ARE elite. That appears, though, to have led Moirville and VM to believe that being elite on the ice entitled them to elitism in every other aspect of their p.r. IOW fuck us. Fuck everyone who's not them. Moirville were assholes. VM were dicks. It's dickish to tell people to tune into your reality show, and then the reality show turns out to be "fuck you", and THEN Virtue and Moir, after pretending to promote the reality show and pretending it had value, dismiss it and claim they haven't the time or interest to actually watch it themselves. It's okay that we watched that shit. We're not as important, our time isn't as valuable.

      Like everyone else, I keep waiting for the other shoe to drop with the Kaitlyn Lawes sham. Cassandra was very low key for months, and that meant absolutely nothing. In the end, the sleaze with that was as bad as it was with Jessica. However, for the moment, the fact that Tessa has joined twitter, the fact that Lawes is a gold medalist in her own right and appears to have her own p.r. narrative, sets this apart, and makes it appear as if they're aiming to clean up their social media act, at least cosmetically.

      I think it would really help if Tessa could hold herself back from her competitive, control freakish, side, and loosen the reigns on the narrative, but I'm not optimistic. Wine AND French pastries. That's the overachiever in lying and control freakishness with whom we're all familiar, and she's only been on twitter how long? 72 hours?

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    9. I look at VM's p.r. of the past quad; it's so perverse, and I can only think they had a distorted idea of their image/personas, as skaters and as a team. A distortion premised on the notion that their public image as the best ice dance team in the world was established so powerfully they could afford to play against it, sort of like a movie where it's obvious the hero is a world beater, but you have to throw obstacles in the way before he's allowed to prevail. Same with their chemistry. They took it for granted as a story point.

      They fucked it up. DW was busy co-opting both positions. VM ought to have spent some time re-asserting their claims as the best in the world and reasserting their chemistry, instead of taking it for granted that, in the public eye, they owned the field. They didn't respect what DW's narrative was doing. Make no mistake, DW's narrative was as corrupt as the outcome of the Olympics, but still, who won?

      Lack of respect for others appears to be a pervasive and ongoing issue from VM's side. That's their Achilles heel. Maybe if they stay in, they should try on the idea of respecting something other than themselves. Even if what they decide to respect is only reality.

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    10. "Wine AND French pastries. That's the overachiever in lying and control freakishness with whom we're all familiar, and she's only been on twitter how long? 72 hours?"

      You forgot to add... For the (whole) past Month!!

      Also... Scott as only "partner" in the twitter bio (another control-freak detail). And just one day later in the video interview from the soccer game, her reference (again) to Scott as just "my partner" comes across very intentional. She's aware all this stuff will now be linked on her twitter. Referring to Scott that way (twice in 2 days) is calculated.

      Like you said, it's only been what, 72 hours?

      Can you imagine what will be coming out of that golf tournament? Yikes.

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    11. "Given the fact that they got it done on the ice and were denied, they could decide there's no point in going forward, or they could wonder if there's not a way to play the off ice political game differently, in hopes of regaining some control. Maybe the ISU won't change, but maybe there's something they can do, or begin to do, off ice, something they can change, off ice, that would make it difficult for the ISU and all of those who cooperated towards DW's fake Olympic gold to pull it off."

      I agree with all that you're saying. It does look like they're trying a different tactic here than before for publicity (whilst still using the same repeat sham patterns). It just makes me laugh while reading this though, because I kept thinking there *is* something they can do different. They can stop lying and shamming... If they would actually acknowledge their relationship and get good PR/management, they could possibly turn this whole puppy around... I'm not talking about everything they've done, just the PR portion, here. (And this is totally independent of ISU/corruption crap, of course). They could do it without exploiting themselves, or their daughter/any other kids on the way. However, as we've established, it's not like they understand subtle. I also don't know if they realize this is even a possibility for them. It almost seems like sometime in the beginning they were told that if they were public about their relationship they would only be hounded and taken advantage of, and it would not end well, both personally and professionally. Or maybe they were told/believed it would somehow cheapen what they had if they admitted to it (not that what they're doing instead isn't cheapening, but that's another topic), and people would think they were only using it to win. Furthermore, this was soley the reason for winning, regardless of their immense, diverse and revolutionary talent. Their actual skating would be ignored. I don't know, obviously. Nor do I think they will use this method if they plan on staying. I think that's evidenced by the fact that they're back to their old shamming tricks, even when they were given the chance to break the cycle following their behavior in Sochi.

      The only way I could see them going in this type of direction, would be if they truly are taking a page out of fan fictions, and setting it all up over the next quad. They could play it, separate significant others and taking time to do their own thing and live their own lives... only to realize they are desperately in love and can't live without each other... What did their parents say? A year? So, over the next quad (or however long they're thinking of staying), they can play that apart thing for the rest of the year, and then get back together to skate, and over time finally give in to their true feelings, that will of course bleed into their skating. I'm not sure they would ever go this route either, but since they do seem keen on stealing fan's presumptive narratives, I also wouldn't be surprised to see them try this. (As an aside, this plan allots time for another pregnancy, with the way they've set up not competing this calendar year and instead use it to live out their lives and say "yes" to things they haven't been able to the past few years. I've noticed they employ a lot of semantics...)

      Of course, not sure how they would explain children in this plan... I'm guessing they wouldn't. No talk of that part for now, at least. Then later, they just have a bunch of kids that no one bothers to ever question the ages/timing.

      I can't begin to know what's really going on in their heads, or understand their reasoning behind most the stuff they do, nor does it seem that they ever plan on "coming clean", so to speak, especially not while they remain competitive. Just saying there are things they could do if they want to try something new.

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    12. The V/M sham, as so eloquently and creatively retold by Mel Brooks.

      http://www.youtube.com/watch?v=MhLqPfAylF4

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