If there's one thing Scott and Tessa have shown in their shamming, it's a lack of respect for boundaries. They don't half lie. They don't shade the truth. They get up in our face, claim the truth is lies, rumors, silliness, fantasy and delusion, and they push fabrications on us as reality. Not just in social media, but in the mainstream media with this rift shit. Their concept of marketing is broad-spectrum. It's not simply denying what may be true. It's proactively building a lie and then proactively marketing that lie. Denial is so early 00s. Totally making shit up - that's the new wave.
I think the only boundary they respect might be death. If someone in the family died - or either one of them died - they might not lie about it, or use it. But we can't be sure. Who knows what the hell they respect? They're innovators.
- Future Joanne Rochettes: it might be okay to question if their mother actually died during the Olympics, or if it's a fabrication shoved under the umbrella of marketing. The public mistakenly believed nice people wouldn't lie their asses off and use innocent babies to sell it, so maybe we're delusional to think death is out of bounds.
- A skater who has no child can pretend to have a child to get some media sympathy and stand out from the crowd in the press. Is that wrong or is that just marketing? Why couldn't a girl in the ladies division tell the media and social media that her niece or cousin was her actual child? It's just a marketing tool.*
- Someone like Patrick could be rolling in money while going around to media outlets complaining about how Canada doesn't support their figure skaters and it will be okay because it's marketing.
- Future Megan Duhamels can be trust fund babies but tell the media how their parents worked two jobs just to get by and her dad stayed up 48 hours once so he could drive hundreds of miles just to have breakfast with her because she was homesick.
- Did Paul Moir and Sherri Moir really find skates for that low-ranked ice-dance girl, or did everyone get together and decide that story would be a great marketing tool for the Ilderton Skating Club as well as for an obscure skating team?
Scott and Tessa have also demonstrated that if a person or group or category is powerless and/or voiceless, then they can be lied about at your convenience.
Well, it's not even a lie. Scott and Tessa also believe that it's only a lie if they're speaking to someone they know personally (know, not "have met"). Otherwise, it's a marketing tool.
What's off the table, per the standards Scott and Tessa have set and per the people who've enabled them?
*They can have sham mom and dads, sham siblings, sham grandmas, too.