Economic expert and Skate Canada CEOWilliam Thompson has said the sucky economy is why Skate Canada's title sponsors ... don't exist.
It's unclear why Skate Canada's previous sponsors waited until 3 years after the economic crisis to bolt for the exits.* The 2010 Canadian Olympics were a rousing success and Skate Canada in particular emerged with three star-quality Olympic medalists.The USFSA's sponsors have hung tough in these budget-squeezing times, and the USFSA is never short of sponsors even though the neither the public nor US television give a shit about figure skating. Not to mention, during the peak of the 2008 economic crisis, Thompson and cohorts were confident that they were assembling star-making machinery almost guaranteed to usher in a 1990's-style figure skating resurgence by the time the Vancouver Olympics were over.
Is there a non-economic reason why after the Vancouver Olympics there's more white space on Skate Canada's rink boards than before?
Sure, Thompson might pull a rabbit out of the hat and crony somebody into sponsoring Skate Canada for 2012-2013.
But it's easy to wonder if Scott and Tessa and the falsehoods they market with Skate Canada's help aren't in important part why Skate Canada has gone so long without marquee sponsors. Scott and Tessa are liars who spent an entire year plus after the Olympics using their new-minted stardom to cram a hoax down the public's throats. No matter what fans think, this is not a huge secret and perhaps there are corporations and other brands who think it's best not to be part of this scheme lest their own credibility take a hit.
Skate Canada, it is surmised, is already regarded as a dubious bet for corporate affiliations because nobody wants to deal with the obnoxious, ignorant tools at the top. That by itself could cause former sponsors to cut and run and potential new sponsors to steer clear.**
If the Scott/Tessa hoax is responsible at all for Skate Canada's status as sponsorship kryptonite, who is paying the price? Scott and Tessa have a few separate deals and wouldn't be hurting for money even if they didn't. Jessica was nicely compensated in a number of different ways. But that's not the case for other skaters, including some of Scott and Tessa's friends.
Ironic, if the star figure skaters Skate Canada believed would open the spigots are actually the figure skaters who have caused the revenue to dry up, burdening less fortunate teammates.
I think back to Own the Podium, which provided important financial support but hit a few potholes getting its message across (i.e.. - if you're not on the podium, you're a tourist). The "it's okay to win!" sort of chest-thumping reeked a little of overcompensation in its tone. I recall Bryce Davison saying that Canadian figure skaters were nicer than the figure skaters from Russia and America; that Americans and Russians took the warm-up ice like they owned it while Canadians were more "Excuse me, after you" and how Canadians needed to be more aggressive. I think of some of Debbi Wilkes' more idiotic ideas about branding (the "tough" campaign which was predicated on elementary word association. Just switch it out! Done and done! Debbi's a genius!). I wonder if the clowns at Skate Canada thought it was wimpy and old school Canadian to be matter of fact and professional, and that it might be more slick, sophisticated, "international" somehow and "big time" to manipulate the public into buying huge lies, using the wimpy old home grown Canadian persona as calculated bait.
*If you visit BMO'S webpage and click on "donations" and also click on "sponsorships" you'll see that BMO continues to sponsor a roster of sporting events as long as your arm and its donations list is gigantic - a crowded, small-type page for each letter of the alphabet. So Thompson's excuse that all sports are struggling for sponsors doesn't hold water. BMO is still a major contributor.
**Even though it's questionable if Debbi Wilkes spends --- ANY -- time even pretending to do her supposed job, unless she's got a clone, shouldn't it have been Skate Canada's Director of Business Development yakking about light shows and revenue spin-offs to the good people of London last month?