Then I can figure out what Scott is doing and what's up with the rest of the figure skating world. Other things consume most of my bandwidth recently.
For now, from the latest Trashcan - Tessa and Scott thread on Fsuniverse.
We're told over and over by Tessa's PR she's the most famous woman in Canada, and also by her PR that this isn't anything she's pursued (see the obligatory "strain on her beautiful face" descriptors). But then we see she's nothing but a basic influencer with an indiscriminate roster of brand partnerships and sponsors. My favorite sponsored post remains the day she dragged her beloved late Nana out of the archives to hype the impressive 100 care packages Nivea was dangling in front of a Canadian senior citizen population of 5.9 million. For sheer oblivious vapidity that one is hard to beat.*
I've said over and over her social media is inane, some of her choices of social media "friends" more than problematic (the toxic Jessica Mulroney) and Tessa's adverb abuse renders her content nonsensical and self-parody. But, I wonder if the degree to which she and Scott have dug themselves in, continually re-digging and then occasionally upping the ante with the worst, smirk-iest, most hypocritical and unfortunately characteristic juvenile "shock" tactics has created issues behind the scenes when it comes to bigger opportunities.
It's easy to be cynical and figure there are no boundaries, that they will be eternally enabled. Entertainment media is all PR and transactional and it also controls the narrative, with a back up from paid social media posts. But recently I've considered that maybe, professionally speaking, they've been marginalized more than they expected because they've never sought a way out of a 13 year (and counting) public deception that everyone "privately" knows about.
I mean there's the deception but that's compounded by a component lack of judgment, and also the thuggish idiocy that tarnishes their wannabe brand and is an offshoot of their faux self-representation. And the gaslighting.
They seem to operate as moving targets both in their brand affiliations and in whatever interview or podcast they've done last, never really building anything. If they were a stable unit publicly, instead of creatures of complete expediency/short term thinkers, maybe they'd experience a more significant investment in their post competitive potential.
*Nivea is a portfolio brand owned by the German conglomerate Beirsdorf AG but 100 little care packages is all it could cough up. Or - this pitifully stingy little giveaway reflected where Tessa ranks with them in a hierarchy of influencers and she's not in a position to say no thanks. In fact, she was tasked with, embarrassingly, hyping it up.
