So IOW, that IS the reason you're doing it?

Virtue and Moir have done a photo shoot for

Says Scott:

“It should definitely create a buzz though, which is funny because that’s not the purpose of today at all,” Moir said of the romantic photo spread.

 As usual by Scott announcing what it's not we know that's what it is.

Scott also said this:

He adds, with a laugh, "It's probably what made us almost not want to do it."

What probably made you almost not want to do it? That people would guess what you're doing, and why you're doing it, and the two of you are so fucking arrogant you can't stand being seen? You always have to be miles ahead even on stuff so  obvious someone would have to poke their own eyes out to avoid noticing what's going on?

I think once in Scott's entire entire media life he said something respectful about the fans. It was about last seasons's short dance when he said the public could tell he and Tessa weren't completely at home in the original version of the program.

Shut up! The public could tell something without Scott and Tessa telling us first? What the fuck happened? Was Scott drinking when he said it?

Davis White have been dominating the entertainment media. They're shown on Dancing with the Stars. Davis and White have Derek Hough, a Sergei Diaghilev hologram and Fred Astaire's nephew choreographing their Olympic programs. Esteemed dance critic George Jackson is rumored to be  prepping a piece comparing Charlie to John Curry and Meryl Davis to an on-ice Maria Tallchief with the soft blade work of Janet Lynn.

The actual competition in Sochi is considered but a formality. The twitter hashtag #sochigold is up and running, to be applied, apparently, exclusively to posts about Davis White. The "this deal is DONE and DONE" approach worked for London, so let's carry through to Sochi.

What to do, what to do?

GETTY IMAGES

If they're doing a bridal magazine shoot before the season even starts, the Parenting magazine photo shoot is being saved for January 2014, where they'll pose on the cover with a pre-schooler and then let us know that it's all to honor their own parents and the careful nurturing that brought them to a second Olympics, and it's also a shout out to their new Olympic program in which the characters they play are a married couple experiencing family life and parenthood.

I really hope not because then their kid will get to hang the cover in their room with the child model's face crossed out.  Or maybe Scott and Tessa can show their usual class and pose with one of their neices.

I don't know. They went on and on and on in 2009-2010 about how they were kids. Read - we can't possibly be married/planning a family.

So now in the run-up to Sochi they're "play acting" bride and groom = we can't possibly be married for several years and the parents of a young child.

It's disappointing because it's the same waterlogged, dog-eared playbook that stopped working some time ago. Where's the skating? Where's the interview with some of the skating greats highlighting that Virtue Moir are the best. How does this counteract that Davis White are technically equal, artistically on par, and much cleaner and more reliable.

We ARE going to get pictures of Scott and Cassandra from their "beach" vacation - which is, IMO, at this stage, immoral on multiple levels.

But Cassandra didn't do this out of the goodness of her heart. Her prettiness needs to get out there. The quickest route to getting people to look at photos of Cassandra is to hook them with photos of Scott. Then after they've looked at those they'll check out all the other auto-filtered poses. She isn't getting any younger either - both modeling and figure skating have a short prime time. She did show up for Worlds and sit in among a mess of Moirs, so she's due the quo part of the quid pro.