Who do they think they are?

That's a real question, not rhetorical.

Their friends, along with the members of the media as fascinated with them as many fans have been, along with their families, declare that Tessa/Scott are great people. Part of it is Virtue Moir's talent, and their willingness to challenge that talent. Partly it's they're gracious and unentitled in person. Some of it is just good showing - poised, patient, always with the game face.

For example, there's the family friend who posted on her facebook that Scott and Tessa are "such good kids and always will be - what you see is what you get" despite the fact that she's a sham contributor and has helped them lie. ("You two are the best couple on earth!" is an example of her captioned enthusiasms under facebook sham spam). But when she says things like "What you see is what you get" - she believes it.

I think it goes to a parochial mindset cut through with immaturity. It's the entitlement and complacency that comes from "We're right because of who we are, not what we do." They're undisciplined, and unwilling to think critically or challenge assumptions they hold about themselves.

Who are the targets of the sham right now? The media? Most of those who interview them know they're together.

It's the public? Just the Canadian public? Is it the fans in front of whom they frequently don't even pretend they're not together?

What about those "dedicated" (™ Scott Moir) skating ladies?

Or the crazies that EVERYBODY in the public eye has?

The internet? Who gives a fuck about under a hundred people on the internet - so much that you  market a years-long program of ridiculous and insulting lies? That's not a problem - that's a nuisance. Stop thinking about it and it's not even a nuisance.

It's all Tessa and Scott self-indulgence and ego. They were anticipating revealing their status long before now, but when they realized they could get away with the pregnancy they decided why not continue to Sochi.

What they do now isn't necessary. It's not important to their mental health, to sustaining their personal life, to protect anything. They do it because they can. If you can treat a group of people you don't respect without respect and get away with it, why not do it? That's them.

If they had revealed their status, there would be no significant fallout. The media ignores what Tessa and Scott want ignored, emphasizing only what Tessa and Scott want emphasized. How often has a media package referred to their dramatic withdrawal at the 4CCs, for example? About never, I believe. That served its purpose and now it's like it never happened. The media would likewise ignore the lies in the book, the lies in their interviews, the anecdotal fables, the gratuitous embellishments and gaslighting.

When has anyone ever decided to notice that Tessa and Scott were in public together during the time they claim to have been completely out of touch, that they appeared on television for an interview, that a close associate of theirs, while commentating at Canadians, told us that both Tessa and Scott were away during her recovery, not just Tessa, because Scott was with her? Again, never.

There would be no can of worms. Fans would know their status, that's all.

It's power. They don't want fans to officially know (unofficially is fine) because Tessa and Scott want to hold onto the power they have to manipulate in petty ways and in what they once may have imagined are important ways.

There are no more important ways. There's no "the power to protect our privacy." Scott's own confused and inane explanations about getting side-eyed from fans (which doesn't bother him) while at the same time, keeping hands-in-pockets so as not to - what? Bump into somebody who also recognizes him but now he has to receive direct eye contact or suffer a greeting? - matched with their habit of baiting and stirring the pot, along with their correct insistence that they can go under the radar whenever - their privacy doesn't hinge on pretending to be platonic on social media. Their control of legit media has never depended on it either. The coy come ons and games they play show that's nonsense.

There's just pathetic and petty left. They like being one up, knowing something the fans don't, pulling fans' strings, reading how wrong fans are about everything, thanks to the lies they push on the fans, thanks to stringing fans along and setting them up to be wrong.*

How can you be convinced Tessa/Scott are wonderful people unless you believe the skating public are nobodies who don't count?

Social media happens mostly outside legit media, certainly broadcast media, so Scott and Tessa can treat fans with their characteristic mean spiritedness without it being held against them. Legit media prefers to ignore it because legit media is generally not a fan of social media either. Legit media prefers to control the narrative, and social media challenges that.

Virtue Moir go out of their way to remind fans of their pariah status. They could throw up a photo on www.virtuemoir.com, especially after Scott directed fans there once he left his fan facebook. It's not neglect. They do things like direct fans there and then ignore it on purpose. They don't want fans. They don't like fans.

(ETA - they've now changed the photo on www.virtuemoir.com, and lo, is it a new photo like the first two? Of course not. That would be sharing something. It's two stills from a gala performance everybody's seen from every possible angle already. It's Scott's fan facebook all over again.)

Some people have blamed the blog. Oh the blog has harrassed them.

Yes, because they never lied to fans before the blog. And because an ice dance team that wasn't together would let their buttons be pushed by some insane blog claiming they were. The only reason they let themselves react to the blog is they're together and married, have a child, and they're lying.

So let's say they're pissed because how dare some nobody (which is everyone who isn't them, someone they know, or someone of high status) call them out? So what you do is continue to treat countless well-intentioned people like garbage because you think it helps you score points against an anonymous blog.

If it wasn't the blog, they'd find another reason to piss on fans, believe me. They will always find an excuse.

It also makes Scott's friends feel important. So there's that. We all like to feel important by screwing with anonymous nobodies, or with people stupid enough to take us at our word.

Maybe Scott and Tessa are in the category of neurotic insecure people who aren't comfortable unless there's people they can look down on, and in the skating world and among family and friends, they're in a top dog position where this egocentricity is indulged. Maybe having extraordinary talent has made them believe they're extraordinary PEOPLE, superior to common people who have to pay for tickets to skating competitions, who can't skate the way Tessa and Scott can.

I think there's one category of people that don't excuse and rationalize Scott and Tessa, and that category is figure skaters. Figure skaters with more natural humanity and empathy than Scott and Tessa, skaters who don't resent it when they have to breathe the air others breathe. Skaters who are flattered when fans put together a video or some other shout out because these figure skaters are grateful there are people "out there" who notice and appreciate the work they put in. Figure skaters who see Scott and Tessa actively working to alienate a public other skaters would kill to have and don't say anything in public ... right now.

Scott and Tessa don't need the public. They don't care about post-eligible blowback. They're set. The judges will give them the points. They'll have money whether they suck up to the public or not - they're not financially insecure. Since they don't need fans, why bother treating fans with common decency? One of the axioms of good business is to allocate resources where it will generate the best return, and public good will isn't something Scott and Tessa give a shit about.

There's no incentive for them to be decent, so they're not. I know it's noticed by fellow skaters who'd make different choices even if they found themselves in Scott and Tessa's impossible-to-understand, unique position. You know what it is? Disappointing that they haven't the courage in their public life that they have on the ice, and it's fans who get the fallout from that.
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*Callback to Scott saying anyone who thinks Tessa is too sweet and innocent for Carmen doesn't know her at all.

Isn't that what you both want, Scott? Nobody to know either of you at all, not even the basics about your marital status? How can you say something like that, when if people don't know Tessa it's because of her decisions and yours? You're the one whose used "sweet" as the go-to adjective for years whenever you were asked to describe her. Just because this year the promo spin for Carmen is different doesn't mean it makes sense to scoff at people who think of Tessa as sweet, mostly thanks to everything you've said.

What would happen if there were a smoking gun?

A lot of people - whom I think don't realize how much stuff is kept under wraps about a lot of public figures - ask why someone doesn't blow the whistle on Scott and Tessa. Publicly. There, unrefutable in digital font on the web. The official record.

 

How would that play out? Someone reputable in the "figure skating community" gives the lowdown to someone in the media on the condition of anonymity and then what. What would the media get out of it but restricted access and bad will? What would the person get out of it since they'd be anon? (If their name was attached to the tip-off they'd be in for a world of payback and distrust.) 

A lot of the media which might receive the "tip" already know the deal but as long as Scott and Tessa officially deny it, the media is covered. All the media needs to do is frame. Everything written sources what Scott and Tessa say about themselves, and omits that the media may know differently. We've all seen it: "The two of them have always maintained..." and: "Not so, say the skaters. Close friends, they aver that the romantic connection has always been strictly ice-bound and ends when they put on skate guards."

If the article's frame is to report what the skaters say, it doesn't matter if the person writing the feature knows otherwise. Most personality coverage follows these conventions - makes things not so sticky.

But suppose there were a "dead-to-rights" expose. Of some type. A photo. On the LIPS! (Apparently that is the skating world smoking gun.) OMG - the scandal!

Except, not really - just another couple who said they were just friends when they were actually more than that. A whole lot more. Is there anything shady there? No - just a legitimate relationship - no soap opera except the one they made up. The reality is kind of cut and dried. Sweet, romantic, endearing - but not voidy. 

But they lied!

Yeah, the media is not going to flagellate them over that. It'll be our fault;  they'll explain this to us with their own spin on Tessa's "nature of the sport" pass if that angle gets covered at all. A well-intended, darling but unwittingly burdensome and intrusive fan or two (not too attractive, and definitely female) will be dragged out to serve as typical examples of the sort of intrusion Tessa and Scott had to shield themselves against.

The media didn't touch Sale & Pelletier's divorce - you think any of the skating media -  many email buddies and social friends of Skate Canada officials - are gonna make it ugly for Scott and Tessa?

So it must be that the core concern here is that once exposed - or if they were somehow forced to come clean - what an horrific ordeal for Scott and Tessa fanwise. We all know VM have no control over the questions they may be asked in entertainment media format, nor control over what they choose to disclose. If fans officially knew - imagine what Tessa and Scott would have to reveal. Everything.

 

Isn't that what other public sports couples suffer when their status is publicized? Fans immediately know their home addresses, their in-law problems if any, the size of their bank account, whether it was smart to have a kid so young, whether it was smart to have a kid and still compete, the names of their doctors, their medical records, how often the couple has sex, who loves who more, how do they juggle it all, and then fans wade in with criticism and commentary. Just ask Marie-France and Patch. And Jamie and David. And Jessica and Bryce. I'm not talking about when Jessica and Bryce voluntarily tabloided themselves with Menage a blah blah sur la Glace - but their sweet ingenue romance in the run-up to and including Torino 2006. Remember? They were picked apart. Their private lives were a freaking fishbowl.

If only there were help available - some sort of professional resource experienced in managing challenges like these for figure skaters so that figure skaters could maintain a comfortable zone of privacy and the strategic impression of accessibility (remember, accessibility is spending time; it's not disclosure. It's sharing a real or manufactured fan-friendly experience -  not - here, have a look at the transcript of our last argument and while we're at it, here's some notes from my gyno.) If only such a professional entity existed, the skaters could engage with fans, have a comfortable and sustainable private life that they were rarely called upon to discuss directly, and they could pursue their business interests without a lot of lying.

Since nothing like that has been invented, clearly the only choice is either to reveal everything you're doing, have done, and plan to do in your private life together while the fans swarm over every detail - OR - create the strategic impression of fan accessibility by manufacturing a fake relationship with someone you don't like or trust and at regular intervals pretend to make out with her on facebook for the entertainment of thousands of strangers. I mean, it's obvious.

Whoever framed the choice like that possessed impeccable marketing credentials. I wonder if they were a double threat - maybe they also teach psychology at Windsor. You've got to believe that school is just churning out geniuses of critical analysis.

Must admit, sometimes I really do want to know who teaches Tessa's psychology classes, if she does study that as she claims. If she compartmentalizes or if the subject is abstract with no real world application. Probably it's like all figure skater education in Canada - sucky. At least that's what Skate Canada seems to imply. Did you know their 21-year-old, trilingual college aspirant, ethnic Chinese World Figure Skating Champion spoke out about Chinese culture without, apparently, actually knowing anything about Chinese culture, but since he's not a "political scientist" - don't judge? I'm guessing the psychology courses at Windsor must be brain busters.

And let's be real - surely the proven strategy of accessibility as = spending time or sharing fan friendly experiences is full of holes. What fans really want is the intimate WORDS. The STORIES. Did I say intimate? Yeah I did. Intimate like - 

We were once lovers.  

We went to counseling.

We're not fucking.

Skate Canada loves counseling almost as much as it loves skating partners not fucking. Sports counseling, marriage. Do-it-yourself group counseling of the "how did that make you feel" variety practiced on young figure skaters by Suzanne Killing and Paul MacIntosh, MSW, per the VM book. Personality quizzes administered to D&D with results reported in the media. This is serious, high level coaching stuff. 

I remember back when Joe Torre sat Derek Jeter and Alex Rodriguez down in a couple of chairs in the Yankee locker room before batting practice. It got a little emotional at times, but after talking it out, taking the quizzes, talking about the results and how it made them feel they really learned a lot about themselves - and each other. And it made their batting better, because Jeter no longer worried that if he didn't get a hit, he'd no longer have Alex's respect and Alex no longer worried that if he didn't get a hit, he'd never get Derek's respect. It brought them together as teammates, and that's really important when you're trying to prepare for a World Series run.

I am dying to know what sort of group therapy Zoueva, Shpilband, Frank Carroll, Kristy Krall, Mr. Nicks and, in days of yore, Carlo Fassi, conducted with their skaters. Chairs in a circle? "Look at Peggy when you say it - say it to her, not me." *

Boiled down, it looks to me that Scott and Tessa were told that "marketing" = TMI. And Tessa wasn't excited about it. No one was. But who can argue with the marketing wizards of Skate Canada - your Mike Slipchuks, your William Thompsons and their genius hires, everyone with their extensive background operating star-making machinery. Who could argue against their assertion that the key to exciting the public and creating skating stars is intimate information, personal disclosure - not access, not time spent with the skaters themselves? Who could argue with such a well-researched policy built upon the solid conclusion that a successful marketing initiative keys off personal disclosure of intimate life information?

Make no mistake - it's certainly not them - Bill, Debbi, Mike - with the icky, gross, unusual interest in the personal details of skaters' intimate sexual and emotional relationships with each other.

It's fans. Fans are the perverts. So Mike, Bill & Co. say - you have to do it - you want Skate Canada to make money, don't you? Skate Canada is practically more Canadian than the actual Canada. I know you're patriotic. Let's cut to the chase - it's women who watch this stuff. Mike and me - we know these types. It's the same demo that watches soaps. We can turn the whole ship around with this. Tessa, stop freaking out - you don't think we're gonna make you tell actual stuff do you? You tell us that stuff - don't leave out the details - we need to know so we know what to lie about. The rest of you, as soon as any of you start fucking each other, let us know immediately so we can get some photos taken for facebook leading fans in the other direction.

So, were the skaters told that's what sells? Skating? Nah. Personalities? Nah. Personal stories. Detailed personal stories. Intimate.

Estrangements. Sobbing drives to the airport for the first competition of the Olympic season. Broken trust and trust rebuilt. Triangles. Destroyed friendships. A one-man Pied Piper of dating cutting a swathe through the ice dancers of Canton and leaving behind  satisfied smiles and enhanced female bonding. A female ice dancer who can skate a competitive short dance all summer, twirl off her partner's thigh and land on one foot in exhibitions and stand in line at Club Bud in heels but her legs are too painful to get her to the fridge. Ex-fuck buddies with a bitter break-up who decide they need to skate it out in their Olympic LP. A woman who broke up a famous pairs skating duo's marriage and a man who busted up his best friend's relationship with his skating partner telling us they felt a mild breeze from each other's lips at practice one day and totally freaked because it had never even hit them that the other had male or female parts. They were dying to return to their innocent pre-expulsion-from-Eden state as soon as possible - just as soon as they finished their latest exhibition featuring their customary feeling each other up, clawing at each other's hair, kissing thighs and staring down each other's tonsils.

Yep, this is the stuff they've been cranking out instead of revealing the sensitive truth. And it's been a big hit, worked just like Slipchuk said it would. And best of all, as long as they pump this stuff out, Scott and Tessa don't have to whore out their actual intimate details.

Because we all know in marketing - that's required.

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*I'm pro-counseling, just anti-quack. Also, not sure why this is part of the "getting to know you" promotional material for Canada's figure skaters.