Sunday, July 31, 2011
Wednesday, July 20, 2011
No Words
These photos make me cry. What a lovely little girl. Canada is full of lovely children like that. This girl. Children everywhere in Canada who fall easily in love with Scott and Tessa.
Skate Canada is apparently very busy bringing in straight, male hockey fans. Little girls will have to keep waiting in line.*
I love this photo. Oxbow students (Scott's alumni) cheering on the cd practice at Canadians 2010.
Why so stupid Skate Canada? Why? WHY?
Okay, that was words.
_____________________________________
*Pssst - Skate Canada - little girls - and little boys - have families. I'm just spitballing here - maybe families are a potential target market for figure skating?
One of "Jess Dube"'s First Ten Facebook Friends
Barb MacDonald, Skate Canada, Director, Corporate Communications April 2010 to present.
Barb came on board a year before BMO took its money and ran. Barb's appointment did not unseat Debbi Wilkes, but perhaps freed up Wilkes for more face time on camera.
Barb says she's based in Ontario and is "Responsible for Internal/External Communications, Media Relations and media operations for Canada's national governing body for figure skating."
Barb has been a "senior communications consultant" since 1996, with a focus on right-wingish Christian ministries and affiliated fundraising.
(I'm a bit "Eh?" about how Canadian figure skaters of different or no religious affiliation feel about a Director of Corporate Communications who leads with a fundie agenda (not politicizing - ask Barb - she's forthright about it)*. I wonder if corporations sharing Barb's affinities are the ones most inclined to sponsor figure skating. Oh well, I'm sure Skate Canada did its usual thorough research before bringing her in.)
Late one
evening, some months back, "Jessica Dube" restricted her original
facebook and all of its albums, and that same evening opened a new
facebook account called "Jess Dube". Barb MacDonald was immediately on
the friends' short list. Very on-the-spot for such a busy woman. Now, people interpret Christian doctrine (alternatively - values) differently. But nowhere in the New Testament is an orchestrated, aggressive campaign of misrepresentation and outright lies condoned, not even when the intent is to guard your privacy while stimulating revenue. We know how much Jesus enthused over the virtues of raising money. Am I right? Is there an "improve thy bottom line" teaching in the New Testament? In the Old Testament are there Nostradamus-type dictates on how to act out a lie for the camera as long as the goal is not just a) redirecting the curious from your personal life, but - primarily - b) scamming the public because you aim to take their money?
I guess there's bonus value points when a strategy lets you have it both ways. How to reap the (perceived) advantage$ of accessibility while retaining the protections of privacy and secrecy?
Lying.
So you create a lie and cook up a proactive marketing scheme openly instructing people to believe it while prying open their wallets.**
Does the Bible advocate a pattern of media interaction where you raise the topic of people who resist your lies, mock these hypothetical folk, patronize them, then piously empathize with their romantic delusions?
Okay, well, testaments old and new aside, let's consider that, even today, Jesus is said to speak personally through certain right-thinking people. Perhaps He's reassured the SC crowd in person and they've kept it to themselves. I'm gonna guess Jesus is all about situational ethics these days. It’s okay for GOOD people to do wrong things. And it feels like it would be a giant mess to backtrack now so may as well keep digging and save face.
 |
| What genius looks like. |
Lastly, what about style? Does Jesus/the Bible prefer the lie that is smart, quiet, tasteful, tactful, seamless, easy-going, adroit, smooth, with softly blurred edges and a steady, consistent message? Is that better than the lie that embarrasses everybody, debases somebody's core emotional integrity in every photo, is sordid on many levels, degrading, mortifying, trashy, creepy, mutually humiliating for subject and audience, sloppy, unsettling, weird, contradictory and grotesque - while simultaneouly achieving a tone that's self-satisfied, arrogant, obnoxious and douchey? The Bible is mum on style matters, so I guess Skate Canada has been groping in the dark.
_________________________
*not mentioning the Jews or the gays (Donald Trump taught me to put the "the" in front of different cultures, ethnicities, religions and sexual orientations). Cause SC doesn't have no gays. When Alma Moir gave an interview some years back on how Kurt Browning had helped dispel the gay "myth" in figure skating, she cited Brian Boitano as her example of a figure skater who had, sadly, perpetuated skating's gay image. Now Brian Boitano a) has never come out, as far as I'm aware, and b) is American, but that was Alma's go-to example. Out the guy without a qualm, claim he hurt figure skating's image with the public, and tout Kurt Browning, who years later burned his home down with a leaf blower.
These people.
** a/k/a hubris (a sin).
 | |
| Barb MacDonald didn't vacate One Way Ministries until some months after her appointment as Skate Canada's Director of Corporate Communications, and she began servicing Skate Canada long before her appointment to the Directorship. http://1wayministries.org/ |
 |
| It's super creepy how SC corporate directors, whose core responsibilities are corporate marketing, sponsor relationship development - and in Barb's case, some venue/media operational oversight - are so freaking eager to be personally hands-on with their "stars." Isn't the above a task for a p.a. or PERSONAL (not corporate) PR rep? Debbie "Mac" can't escort VM? |
Sunday, July 17, 2011
Saturday, July 16, 2011
Welcome Back Jessica
It's the off-season. In the area of blog on-topic, off-season could be spent creeped out by the ongoing facebook presentation which continues disturbing, and which, sickeningly, no longer affects only Scott and Tessa, and hasn't for some time. (Ask Anthony Weiner and the little weiner he and Huma Abedin have in the oven. Post Weiner-gate, every reporter on the planet lectured him for not understanding that the internet is FOREVER and his choices would be little weiner's problem too one day.)
Grade school kids go online. Grade schoolers in years to come will go online, see the pictures, and comment to a fellow student too young to comfortably explain. I know I'd love discovering how, in my infancy, my dad had been in the news as attending my uncle's wedding with some woman other than mom, a woman said to be dad's girlfriend, while I didn't exist and mom pretended to be off in Spain all by her lonesome. And would I ever appreciate my friends' ability to eyeball archives of the "gf"'s copious love yous, amoreuxs, mon chums, j taimes, heart emoticons, winks, bfs and m'ennuies aimed at daddy for the entertainment of thousands, stored for eternity on hard drives; the many many tasteful Punta Cana romantic getaway photos which sit in the computer storage of countless fans; and the "gf"'s 2009 My Year facebook collage, which can be found most anywhere. And there's dad's endearing published remark that his "gf" finds it annoying when people think he's with my mom. Oh yeah.
(Oh - goes without saying - the pride I'd feel watching video of mum and dad's historic Olympic triumph, its run-up and aftermath, some other lady in the camera's face purporting to be Daddy's woman.)
The foresight - it impresses.
Danny Moir married in Mexico, but Tessa says she went to Spain. Okay. Set aside this blog's perspective expressed above and below, and consider just this - why would any Virtue admit to attending Danny Moir's wedding? If Tessa attended - how suspicious! I mean, it's not like the younger Virtues grew up with the Moirs as family, it's not as if Danny Moir, most especially, was ever tight with any non-Tessa member of the Virtue family, and it's not as if he was a significant influence in both Tessa and Scott's life from their childhood til now. It's certainly not as if both Virtues and Moirs have ever continually emphasized their family ties, highlighted most especially in that inventive chronicle, Virtue and Moir: Our Journey From Childhood Dream to Gold. Besides, that memoir, like all their public output, is a combination of inartfully rearranged truth and complete crap. So, pshaw. Why would Tessa attend Danny's wedding?
If Tessa were on record as a wedding guest, some might think Tessa and Scott were together. I mean - it's training break! They are never near each other during training break. Not even for Danny freaking Moir's wedding. The only reason they're together constantly the rest of the year is they're ice dance partners. The second training break hits they immediately let it be known they will not so much as breathe the same air for an instant in their haste to be continents apart.
The paranoia - it staggers. It overwhelms everything - consistency, a coherent public narrative, common sense.
Even with the release of yet another appalling un-couple photo-op (or two) establishing Jessica's presence, the public could not for a moment be allowed to think Tessa attended Danny's wedding. What the hell do we think this is - August (Leanne Moir)? Tessa only attends Moir weddings in August (Charlie Moir)!
This mindset long ago crossed the line from image management to crazy town.
Would Scott have enjoyed any of this as a kid, awareness that his mom had pretended to be with someone other than Joe in Punta Cana, and in many other odious photos, as well as in other high profile media imagery for the world to see? His dad pretending to be with someone else? His parents continually denying each other in public more than Peter denied Christ?
Was it assumed all of this material would disappear once the perceived need was past, simply by restricting (but not really) facebooks after the horse had left the barn? Is that why their prolific photographic output and revolting content rivals that of a sham relationship wire service? Which continues even after someone else is involved, somone who will feel it years from now? Let's hope the someone doesn't grow up the sensitive type, but genetic odds are against it.
Oy. I thought this post was going to say that as it's summer, the blog could turn a bit of attention to Jessica's comeback, but - the other stuff just comes out. Scott and Tessa may be Olympic champions, but in the face-saving department, they're more spineless than many ordinary people. Most people lack Scott and Tessa's excruciating, and, IMO, destructive self-consciousness. Or inability understand that when it comes to advice-heeding, experience does not equal competence. A whole bunch of mediocre figure skaters, corporate lawyers and coaches/judges elevated to the Skate Canada bureaucracy does not render them capable in business development, public relations, marketing and social media strategies, no matter how many years of experience they have fucking it all up. This is intuitive - you don't see many USFSA figure skaters at any level joining up with their Fed like mindless automotons - they pay lip service, but where it counts, they use their brains. Then there's Scott and Tessa, a couple of rote-ishly obedient skate bots, striving year after year to achieve straight A's in a curriculum designed by quacks.
Okay, I think that's out of my system for the moment - it's been awhile.
Let's say hi to Dube/Wolfe. Jessica and Sebastien have won a summer competition in Liberty, Pennsylvania. Per one report:
When this pairing was announced, Annie Barabe remarked that immediately she was struck by Jessica and Sebastien's power and matching lines. Bryce struggled with his flexibility. Not so, per Barabe, Sebastien:
Before Bryce's injury, Jessica and Bryce had reportedly enhanced the difficulty of their death spiral. It didn't go so well when they unveiled their short program in last summer's competition, but no doubt this was owing to a partnership past its sell-by date wreaking havoc on Jessica's morale. While Jessica and Sebastien:
Gosh darn that Wolfe and his nerves.
Any slip-ups are down to Sebastien, as he, like Bryce, is the inferior partner. (Per fsu, the way to tell the inferior from the better partner is leg lines.)
Finally, we recall that at the time she ended her partnership with Bryce, Jessica announced she was making a lot of changes. This amounted to staying in the same place, with the same coach, training in pairs and aiming towards the same goals, but producing a lesser product. On the upside, more time for One Tree Hill reruns and runs to Starbucks. It also represents the restoration of the rightful order, which is Jessica as the acknowledged stronger, more accomplished partner. It was getting a little uncomfortable with Bryce - him musical, dynamic and consistent, her a sack of wet cement. So, phew.
Post-Liberty she and Annie expressed hopes for Skate Canada, a podium finish at the 2012 Nationals, and that D/W would receive international assignment(s) in the upcoming competitive season. And she's continuing in singles. And surely none of us doubt that Jessica will fulfill her announced intention to attend Montreal's Concordia University this autumn, with a concentration in "communications". She's sure to be a natural.
(Oh - goes without saying - the pride I'd feel watching video of mum and dad's historic Olympic triumph, its run-up and aftermath, some other lady in the camera's face purporting to be Daddy's woman.)
The foresight - it impresses.
Danny Moir married in Mexico, but Tessa says she went to Spain. Okay. Set aside this blog's perspective expressed above and below, and consider just this - why would any Virtue admit to attending Danny Moir's wedding? If Tessa attended - how suspicious! I mean, it's not like the younger Virtues grew up with the Moirs as family, it's not as if Danny Moir, most especially, was ever tight with any non-Tessa member of the Virtue family, and it's not as if he was a significant influence in both Tessa and Scott's life from their childhood til now. It's certainly not as if both Virtues and Moirs have ever continually emphasized their family ties, highlighted most especially in that inventive chronicle, Virtue and Moir: Our Journey From Childhood Dream to Gold. Besides, that memoir, like all their public output, is a combination of inartfully rearranged truth and complete crap. So, pshaw. Why would Tessa attend Danny's wedding?
If Tessa were on record as a wedding guest, some might think Tessa and Scott were together. I mean - it's training break! They are never near each other during training break. Not even for Danny freaking Moir's wedding. The only reason they're together constantly the rest of the year is they're ice dance partners. The second training break hits they immediately let it be known they will not so much as breathe the same air for an instant in their haste to be continents apart.
The paranoia - it staggers. It overwhelms everything - consistency, a coherent public narrative, common sense.
Even with the release of yet another appalling un-couple photo-op (or two) establishing Jessica's presence, the public could not for a moment be allowed to think Tessa attended Danny's wedding. What the hell do we think this is - August (Leanne Moir)? Tessa only attends Moir weddings in August (Charlie Moir)!
This mindset long ago crossed the line from image management to crazy town.
Would Scott have enjoyed any of this as a kid, awareness that his mom had pretended to be with someone other than Joe in Punta Cana, and in many other odious photos, as well as in other high profile media imagery for the world to see? His dad pretending to be with someone else? His parents continually denying each other in public more than Peter denied Christ?
Was it assumed all of this material would disappear once the perceived need was past, simply by restricting (but not really) facebooks after the horse had left the barn? Is that why their prolific photographic output and revolting content rivals that of a sham relationship wire service? Which continues even after someone else is involved, somone who will feel it years from now? Let's hope the someone doesn't grow up the sensitive type, but genetic odds are against it.
Oy. I thought this post was going to say that as it's summer, the blog could turn a bit of attention to Jessica's comeback, but - the other stuff just comes out. Scott and Tessa may be Olympic champions, but in the face-saving department, they're more spineless than many ordinary people. Most people lack Scott and Tessa's excruciating, and, IMO, destructive self-consciousness. Or inability understand that when it comes to advice-heeding, experience does not equal competence. A whole bunch of mediocre figure skaters, corporate lawyers and coaches/judges elevated to the Skate Canada bureaucracy does not render them capable in business development, public relations, marketing and social media strategies, no matter how many years of experience they have fucking it all up. This is intuitive - you don't see many USFSA figure skaters at any level joining up with their Fed like mindless automotons - they pay lip service, but where it counts, they use their brains. Then there's Scott and Tessa, a couple of rote-ishly obedient skate bots, striving year after year to achieve straight A's in a curriculum designed by quacks.
Okay, I think that's out of my system for the moment - it's been awhile.
Let's say hi to Dube/Wolfe. Jessica and Sebastien have won a summer competition in Liberty, Pennsylvania. Per one report:
The new team of Jessica Dube and Sebastien Wolfe made their debut in the pairs free skate. The nerves showed for Wolfe, who struggled on lifts, but their jumping elements were strong.
 |
| Jumping element. |
 |
Jessica/Sebastien executing lift popular with tiny pairs girls goofing around outside bars when they're really drunk. |
 |
| Second lift - exciting variant. |
 |
| Third lift. |
 |
| So there's that. |
 |
| There she is. |
Any slip-ups are down to Sebastien, as he, like Bryce, is the inferior partner. (Per fsu, the way to tell the inferior from the better partner is leg lines.)
Finally, we recall that at the time she ended her partnership with Bryce, Jessica announced she was making a lot of changes. This amounted to staying in the same place, with the same coach, training in pairs and aiming towards the same goals, but producing a lesser product. On the upside, more time for One Tree Hill reruns and runs to Starbucks. It also represents the restoration of the rightful order, which is Jessica as the acknowledged stronger, more accomplished partner. It was getting a little uncomfortable with Bryce - him musical, dynamic and consistent, her a sack of wet cement. So, phew.
Post-Liberty she and Annie expressed hopes for Skate Canada, a podium finish at the 2012 Nationals, and that D/W would receive international assignment(s) in the upcoming competitive season. And she's continuing in singles. And surely none of us doubt that Jessica will fulfill her announced intention to attend Montreal's Concordia University this autumn, with a concentration in "communications". She's sure to be a natural.
Saturday, May 14, 2011
When Fans Do Their Work For Them
Fans who don't believe Tessa and Scott - don't believe them, versus fans or posters who absolutely know they're lying - are apologetic if they admit it. This is because of the controlling behavior of Scott and Tessa fans who behave as if they're doing God's work policing what fans are allowed to say. The post police will easily lie in order to convince others of their authority, a method that's compatible with Scott and Tessa's public relations style. It's interesting how many lies are told by some fans in order to convince other fans Tessa and Scott are telling the truth.
They frequently take what's been said for years on the internet and claim to have been informed about it personally, forgetting people have memories. As they're convinced the essentials are true, what's the difference if they lie they have independent confirmation? It's the best way to shut people up. Shutting people up seems to be important. The resentment of those with a different point of view appears intense.
Why the reality that there are people who don't believe Scott and Tessa and say so infuriates these fans is a mystery.
One message board visitor claimed to both live in the States and work for Skate Canada doing receptionist and filing work, and to have begged and been granted permission to volunteer at "summer skating camp" - described as a week long team bonding getaway where all the skaters from different disciplines frolic on the ice together and engage in hijinks off. There, this poster claimed to have seen many kisses between Scott and Jessica despite also saying she'd only seen Scott in person a total of three times. At this event, figure skaters also tossed their painstakingly aligned, razor sharp, scarily expensive, fine-tuned skates at each other in jest. The fact that Scott has struggled for years with back issues - like most men on figure skating teams - didn't forestall a charming anecdote about Jessica "playfully" pushing Scott so hard he slammed onto his back and could not at first get up.
Although the summer meeting is two days, has no rink, and it was impossible for this poster to have attended, this was not important when backing up the official Scott and Tessa (and Jessica) story is all that matters. This Utah/Skate Canadian also claimed to "have been told" personally, one of the most widely disseminated internet stories floating around for years - the mythical fight between Scott and Bryce over that notorious femme fatale with the power to toy at will with both men, Jessica Dube.
There's a saying that something only has to be repeated ten times before the human brain believes it's true, even if the person hearing it knows better. Skate Canada, Scott and Tessa, and the fans who have taken it upon themselves to be Scott and Tessa's internet police force are believers in this one.
Another fan has informed posters that she was "told" or "informed" Scott had a crush on Jessica from their teens. This "information" is actually lifted from a well-known, widely linked 2007 FSU flare-up about Scott, Jessica, Tessa and Bryce.
It's always interesting how few people seem to know anything that's not already circulating on the internet or put there by the skaters themselves or spread as rumors by self-styled insiders. An impressive number of fans claim to have seen themselves or have a "friend" who has seen Scott and Jessica "make out" in public near a morose Bryce, in locations varying from airport security check-ins to Blue Jays games attended by the entire team (internet) to restaurants in Paris. This amazing spate of sightings is a spawn of the "Menage a Trois Sur La Glace" video piece wherein Bryce "confessed" it was hard to see Jessica and her bf together. Immediately an audience sprung up claiming to have witnessed this very thing.
It's ironic how this contradicts the other message of "Menage a Trois Sur La Glace." Jessica informed us that when she and Scott are at competitions and competition practices or attending to skating business, they both have separate jobs to focus on and would not be acting couple-like - nicely pre-empting the questions of fans who sit their asses down at events, practices, warm-ups and galas to see if they can get a load of the lovebirds for themselves.
Other fans feel that what they observe absent any media must be the truth.
Scott and Tessa and most celebs don't give a shit what the media knows - only what media says - to the public. The media isn't the problem - fans are. Members of the media are happy to blab - off the record. Scott and Tessa only care what's on the record. They don't hide from the media til the red light is on.
Back before Jessica and Scott started massive post-Olympic facebook friend sweeps, they had fewer skating fans as friends on their facebooks. And still, these skating fans/facebook friends policed message boards, letting anyone who doubted Scott and Tessa know that they were friends on Scott and Jessica's "private" facebooks and that there, evidence existed that Scott and Jessica were for real. Intimate evidence displayed only for a select number of fans, skating officials, relatives, dozens of other skaters both national and international, former skaters, neighbors, media, photographers, Skate Canada, coaches, Jessica's "former" bf and his family (who remained inexplicably close with her) ex-schoolmates and the rest of the logical audience for showing off "intimate personal" photographs. Fans who make montages. Fans who are regulars on message boards. Fans who write fanfic - all audience for this very personal and private stuff, but it was only hundreds - a much more private crowd than thousands for whom to parade intimate photographs of your love life.
For real, if someone truly thinks the photos actually show Scott doing "all sorts of intimate things" don't they wonder why photos were taken? How many people actually photograph their intimate activity, let alone create albums so they can be displayed for several hundred of their most trusted friends, acquaintances, associates, ex-classmates, coaches, competitors, sponsors, members of the media, members of different skating Federations as well as their parents, siblings, and fans who frequent message boards?
Isn't "all sorts of intimate things" pretty gross for even a supposed private facebook? Should people maybe redefine what they think "intimate" actually is and what's actually shown - not implied - SHOWN - in the photos?
Quite a few fans most interested in controlling what other fans say and believe, who are the most aggressive in believing Scott and Tessa, remain on the "private" facebooks. Flattering themselves that they're either trusted and appreciated by Scott and Tessa, or believing Scott and Tessa are ignorant and oblivious of how facebook operates, they let people know what's on facebook validates every lie Scott and Tessa tell even if they will not share the extremely personal, extremely intimate evidence (except to trusted friends and connections in pm and email, exactly how it was done before) that is reserved only for trusted semi-strangers like themselves. In this way the same information and visuals are distributed exactly as they were before Scott & Co. gave a universe of strangers their own front row seat.
P.S. Given the unimaginative banality of Skate Canada, it's amazing how few people are able to do the obvious math as to why Jessica Dube was set up to be the girl acting as Scott Moir's "gf" even after Scott himself basically spelled it out in a comment last year.
They frequently take what's been said for years on the internet and claim to have been informed about it personally, forgetting people have memories. As they're convinced the essentials are true, what's the difference if they lie they have independent confirmation? It's the best way to shut people up. Shutting people up seems to be important. The resentment of those with a different point of view appears intense.
Why the reality that there are people who don't believe Scott and Tessa and say so infuriates these fans is a mystery.
One message board visitor claimed to both live in the States and work for Skate Canada doing receptionist and filing work, and to have begged and been granted permission to volunteer at "summer skating camp" - described as a week long team bonding getaway where all the skaters from different disciplines frolic on the ice together and engage in hijinks off. There, this poster claimed to have seen many kisses between Scott and Jessica despite also saying she'd only seen Scott in person a total of three times. At this event, figure skaters also tossed their painstakingly aligned, razor sharp, scarily expensive, fine-tuned skates at each other in jest. The fact that Scott has struggled for years with back issues - like most men on figure skating teams - didn't forestall a charming anecdote about Jessica "playfully" pushing Scott so hard he slammed onto his back and could not at first get up.
Although the summer meeting is two days, has no rink, and it was impossible for this poster to have attended, this was not important when backing up the official Scott and Tessa (and Jessica) story is all that matters. This Utah/Skate Canadian also claimed to "have been told" personally, one of the most widely disseminated internet stories floating around for years - the mythical fight between Scott and Bryce over that notorious femme fatale with the power to toy at will with both men, Jessica Dube.
There's a saying that something only has to be repeated ten times before the human brain believes it's true, even if the person hearing it knows better. Skate Canada, Scott and Tessa, and the fans who have taken it upon themselves to be Scott and Tessa's internet police force are believers in this one.
Another fan has informed posters that she was "told" or "informed" Scott had a crush on Jessica from their teens. This "information" is actually lifted from a well-known, widely linked 2007 FSU flare-up about Scott, Jessica, Tessa and Bryce.
It's always interesting how few people seem to know anything that's not already circulating on the internet or put there by the skaters themselves or spread as rumors by self-styled insiders. An impressive number of fans claim to have seen themselves or have a "friend" who has seen Scott and Jessica "make out" in public near a morose Bryce, in locations varying from airport security check-ins to Blue Jays games attended by the entire team (internet) to restaurants in Paris. This amazing spate of sightings is a spawn of the "Menage a Trois Sur La Glace" video piece wherein Bryce "confessed" it was hard to see Jessica and her bf together. Immediately an audience sprung up claiming to have witnessed this very thing.
It's ironic how this contradicts the other message of "Menage a Trois Sur La Glace." Jessica informed us that when she and Scott are at competitions and competition practices or attending to skating business, they both have separate jobs to focus on and would not be acting couple-like - nicely pre-empting the questions of fans who sit their asses down at events, practices, warm-ups and galas to see if they can get a load of the lovebirds for themselves.
Other fans feel that what they observe absent any media must be the truth.
Scott and Tessa and most celebs don't give a shit what the media knows - only what media says - to the public. The media isn't the problem - fans are. Members of the media are happy to blab - off the record. Scott and Tessa only care what's on the record. They don't hide from the media til the red light is on.
Back before Jessica and Scott started massive post-Olympic facebook friend sweeps, they had fewer skating fans as friends on their facebooks. And still, these skating fans/facebook friends policed message boards, letting anyone who doubted Scott and Tessa know that they were friends on Scott and Jessica's "private" facebooks and that there, evidence existed that Scott and Jessica were for real. Intimate evidence displayed only for a select number of fans, skating officials, relatives, dozens of other skaters both national and international, former skaters, neighbors, media, photographers, Skate Canada, coaches, Jessica's "former" bf and his family (who remained inexplicably close with her) ex-schoolmates and the rest of the logical audience for showing off "intimate personal" photographs. Fans who make montages. Fans who are regulars on message boards. Fans who write fanfic - all audience for this very personal and private stuff, but it was only hundreds - a much more private crowd than thousands for whom to parade intimate photographs of your love life.
For real, if someone truly thinks the photos actually show Scott doing "all sorts of intimate things" don't they wonder why photos were taken? How many people actually photograph their intimate activity, let alone create albums so they can be displayed for several hundred of their most trusted friends, acquaintances, associates, ex-classmates, coaches, competitors, sponsors, members of the media, members of different skating Federations as well as their parents, siblings, and fans who frequent message boards?
Isn't "all sorts of intimate things" pretty gross for even a supposed private facebook? Should people maybe redefine what they think "intimate" actually is and what's actually shown - not implied - SHOWN - in the photos?
Quite a few fans most interested in controlling what other fans say and believe, who are the most aggressive in believing Scott and Tessa, remain on the "private" facebooks. Flattering themselves that they're either trusted and appreciated by Scott and Tessa, or believing Scott and Tessa are ignorant and oblivious of how facebook operates, they let people know what's on facebook validates every lie Scott and Tessa tell even if they will not share the extremely personal, extremely intimate evidence (except to trusted friends and connections in pm and email, exactly how it was done before) that is reserved only for trusted semi-strangers like themselves. In this way the same information and visuals are distributed exactly as they were before Scott & Co. gave a universe of strangers their own front row seat.
P.S. Given the unimaginative banality of Skate Canada, it's amazing how few people are able to do the obvious math as to why Jessica Dube was set up to be the girl acting as Scott Moir's "gf" even after Scott himself basically spelled it out in a comment last year.
Sunday, May 8, 2011
I Don't Have Data, But Experience Tells Me This Woman Is Probably Stupid
Old stuff, but still makes you cry. The above links an article on some of Skate Canada's pre-Vancouver 2010 marketing wisdom about targeting men as a growth demo for Skate Canada's flagging ticket sales and television ratings. As that's what you do when interest falters. Don't try to re-engage your core demo. Instead, easily convince men that figure skating is as thrilling as hockey. Let me rephrase - as thrilling FOR THE SAME REASONS.*
One solution: Get more men to tune in. To do that, Skate Canada is encouraging skating officials and athletes to use words such as "strength," "power," "speed" and "risk" when describing the sport. Team members are being asked to play up the fact that they skate faster than most hockey players, jump higher than most basketball players and fall harder than most football players -- all without padding. (Debbie Wilkes, Skate Canada's marketing director and a former figure skater, says she doesn't have data to prove those assertions, but experience tells her they're probably true.)Here, Debbi demonstrates a fantastic grasp of why hockey, basketball and football are popular. Word association.
Damn, marketing is EASY.
You know what my experience tells me is probably true? Hockey-loving males, hypnotized by Debbi's savvy re-education campaign into forgetting they know what figure skating is, will show up at or tune into a figure skating competition anticipating manly men and determined women in - uh, costumes - 'pounding out' feats of SPEED, RISK and POWER. Only to be hit in the face (without padding!) with EMOTING, SPRAY TAN, MUSIC, MAKE-UP, HAIR GEL, CHOREOGRAPHY AND SPINNING. SPINNING ON THE ICE. SPINNING IN THE AIR!! SPINNING TO MUSIC! DO YOU KNOW WHAT IS SPINNING'S TWIN SISTER? TWIRLING!!
Then, just like hockey's Sidney Crosby, the guy who performed these feats will collect his stuffed animals and flowers and wait for his score in the KissNCry, making hand-hearts to folks at home.
No lie, in actual tests, professional ballet dancers routinely outperform professional football players in strength and endurance. Show the Sugar Plum Fairy taking down Hines Ward. Ballet companies will never need a fundraiser again. I have no data, but damn, it stands to (Debbi's) reason.
A few nits: based on what I've seen of a lot of very masculine figure skating costuming, Debbi's experience may not tell her that when half the males at the gala part of the competition (there's a word that needs changing for the men, Debbi - "gala") choose to costume themselves in tight plaid shirts tucked into butt squeezing jeans, or camouflage pants paired with a wife beater, the costumes leap over conventional masculinity by several time/space continiums and bulls-eye onto a 1980s Christopher Street bar.
Debbi is a branding genius:
The idea of rebranding the sport's image first came up last September at a team dinner in Vancouver. At the event, Ms. Wilkes, Skate Canada's marketing director, told skaters they needed to give the public a better sense of how hard they worked. She said they should play up the injuries they've had and their rigorous practice schedules.This will work.
"Woot woot! That's how to twizzle Charlie!!! Jesus, I think that guy split his pants last time he twizzled that fast. This sport takes a freaking BEAST!"
Soon, the men will be re-educating each OTHER:
"Ralph, did you know sometimes these guys fall down HARD, especially if they're going super fast and get cut on one of those really extra sharp blades on their feet?" "Yeah, I did." "Me too. Did you know it takes hours of tough daily training over years of commitment to skate like one of these guys?" "Yes. I'm not a fucking idiot."
Other SC initiatives included photographing figure skaters vis a vis Harley Davidsons, because Harley Davidsons aren't gay, and if the figure skaters are posing on them, the potential masculine audience will know they are not gay too. "It's not gay, Sam, I was looking in International Figure Skating magazine and one of these skaters was posing on a Harley. He even had stubble."
How come Debbi pitches her marketing strategies at people experience should tell her must be too dimwitted and devoid of life experience to earn the money for a ticket?
_______________________________________
*and from William Thompson:
At the same time, Skate Canada is discouraging skaters from using too many sequins, feathers or anything else that dangles from their costumes. Adornments like that are "garish" and "distracting," says Skate Canada Chief Executive William Thompson, and belong "in an ice show, not a competition."For sure. Fix the garish costume aspect, and before SC knows it, figure skating will be as popular with guys as gymnastics.
Subscribe to:
Comments (Atom)